These four print advertisements were made for the bookshops Filigranes in Belgium. They want to know why people read and by telling them, they can win vouchers. Tagline that goes along is: “And you, why do you read?
“Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.
The new commercial for Oreos is great! It reminds us of the old Classic Pepsi VS. Coca-Cola ad. The books the boy is choosing all concern the topic of happiness.
Feltrinelli is an Italian publisher; they’ve set their slogan to “Reading means resisting”. With this beautiful illustration they visualise the slogan perfectly, when you are reading one of the Feltrinelli books you can resist all the ‘noise’ from the outside, you will only read and nothing else. The packs of money and the Dollar signs are a nice variation in the whole.
Brazilians read less than 2 books a year, to improve this number in a cheap and simple way this great ambient was performed for the Brazilian Book Association. Stickers were placed in front of random house numbers with the word ‘page’ on them. It looked like the sticker and the house number together were referring to a book. On the back there was a message saying: “Every place has a story. And some stories have a book”.
McDonald’s is promoting their M Burger as a burger for experts. The premium burger is visually presented as six book stacked on top of each other. From top to bottom: Breads & Co, The Encyclopedia of Salad, Tomato A Complete Guide, The Special Book of Cheese, Meat: New Edition, The Very Best of Bread: 100 Recipes. The tagline that goes along with this ad is : “The M burger A sandwich for experts”
Editions Points is a publisher specialized in small pocket books. The company found a revolutionary idea to promote its books on the ‘Salon du Livre de Paris’. Instead of pick-pocketing valuable objects out of people’s handbags, they slipped flyers promoting their books, into visitors’ pockets and handbags. Apparantly they hired former pickpockets to carry out the mission..