Now this is something awesome! A bottle of wine which is actually promoting a brand of beer. How is this even possible? A lot of men prefer to drink beer instead of wine, but drink wine to fit in. So Export Dry tried to save them from this. They titled a bottle of wine ‘You don’t have to do this’. On the back of the bottle they wrote this amazing copy, you definitely have to read it yourself. Click on the image below to enlarge and just enjoy this brilliant idea.
Apparently The Boundary Road Brewery allowed 999 beer tasters to select the flavour of their new brew called ‘The chosen one’. The copy of this print ad looks like one big block of text but actually it are all the names of the beer tasters who selected this flavour. So if you don’t like it you should blame them.
Coca-Cola water brand Dasani is literally going green with its new OOH campaign by designing a 12-foot topiary art piece in the shape of its eco-friendly PlantBottle packaging. In Bay Street in Toronto, the giant sized water bottle will be carved by Joe Kyte, known as “Topiary Joe.” View two more pictures after the break.
Absolut Vodka made some blank silhouettes of their iconic bottle. Artists were invited to turn these silhouettes into their own personal works of art. The results were presented on the streets. Street art meets advertising.
A couple of years ago the Belgian beer producer Vedett turned a concrete mixer into a beer bottle. This year their brand team took it to the next level. Now they made a ‘motel’ out of a concrete mixer truck. The Vedett Motel has 2 king size beds, flat screen TV + DVD, air-conditioning, internet connection, outdoor shower, outdoor dining area at the back and of course a refrigerator full of Vedett. The Vedett Motel will be used on different cool summer events in Europe. Click here if you want to see more pictures.
For a limited time, Bud Light is pimping a new label that lets you write on your bottle with a key, coin or any pointy thing. That way people will know which beer is theirs, but also write down the number of a hot chick.. Not a big campaign, but one of the best ideas lately from a beer brand!
This ambient campaign is lovely. It is know that by drinking water you won’t gain any weight. Bad Liebenzell, a brand of water and Grabarz & Partner (agency) came up with this terrific eye-catcher. Wherever you bought a bottle of Bad Liebenzell, a model was placed on the label. When the bottle was full, the model seemed fat. But gradually the model became normal when the water was drank..