Creative Criminals

We see a lot of Olympic themed ads passing the last few days and this is definitely one of the best. Get your inspiration from this one young athletes!

Four creative print advertisement made for Bounty by Publicis, Dallas. The paper towel is so absorbing the shape of the wine bottle, vase, coke bottle and egg, still have the same shape even if the exterior is broken.

What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. On Seventh Avenue in New York, busy commuters are greeted by a 182cm (6 foot) tall coffee cup knocked over and spilling onto the sidewalk – complete with steam and the aroma of freshly brewed coffee.

And Los Angeles, weekend shoppers find a 2 meter (7 foot) long, 250kg (550 pound) Ice pop melting in the Third Street Promenade.

Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty “Makes small work of BIG spills”.