Creative Criminals


Honda: Giant Cereal Box

Posted by Bert Callens - Category: Outdoor

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Honda, Canada came up with a great idea. To celebrate the launch of the Civic they built a giant box of cereal! In April, people passing by the Vancouver Art Gallery had a strange vision: someone built a giant box of cereal. In addition, the box was open and giant “crunchy o’s” were inverted.


STIHL: Gardener

Posted by Sander Janssen - Category: TV & Cinema Film

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Now this is a funny commercial for STIHL, it’s something completely new for this brand but it works. Power tools, a girl in bikini and humour, that’s all guys need in a commercial. With an ending like in this spot they can’t miss.


H-57 Creative Station: Re-Pack

Posted by Sander Janssen - Category: Print

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During the holidays a lot of garbage is produced because of the packaging of gifts. H-75 Creative Station decided to reuse existing packaging to help reduce pollution. You can put a sticker from H-75 on the box, this makes the package original and it explains the concept. If everyone would do this we would save a lot of trees.


O2: Back to Basics

Posted by Bert Callens - Category: TV & Cinema Film

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This commercial goes back to basic. In the spot you see everybody working on- and doing every-day-life stuff. However, they strangely use premature instruments. The idea behind it is that after a while you stop realizing how everything in this high-tech world works, you just use it. The commercial shows laptops and cell phones doing high-tech-stuff but with old-school instruments..