Creative Criminals

iStrategy

F.biz/WPP: International Rock Day

Posted by Bert Callens - Category: Online
  • Company: F.biz
  • Agency: F.biz
  • Country: Brazil Brazil

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F.Biz is one of the largest digital agencies in Brasil. For their anniversary they created a cool concept where people could online ask for a song. Not only did they get their song, but also a hand-made poster, based on the sounds of that particular song.


Volkswagen: Outback Application

Posted by Bert Callens - Category: Online

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The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.


CCAA: Megan Fox Island

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: CCAA
  • Agency: NBS
  • Country: Brazil Brazil

2 comments

Absurd, yet funny commercial for CCAA, a school in Brazil giving English lessons. When two guys survive a plane crash they end up on Megan Fox Island, with hundred Megan Foxes. But one problem, they don’t speak English and are banned to, Mike Tyson Islands…
Click read more to see the making of.


Olla Condoms: Baby friend request

Posted by Bert Callens - Category: Online

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Olla Condoms has made this interactive digital campaign on Facebook. After a night out, they sent out a friend request coming from a baby. The baby was named after the invitee + Jr. at the end. When opening the friend request it said ‘Avoid surprises like this one‘.


Agência Guadalupe: Environmental Awareness

Posted by Bert Callens - Category: Ambient

1 comment

Creative and harsh ambient campaign by Agencia Guadalupe to make people aware that every day is a day where tons of paper (and thus trees) is wasted, for nothing.
‘One tree, 12 sheets’


SOS Fauna: Social Experiment

Posted by Bert Callens - Category: Outdoor

1 comment

Media Contacts, Sao Paulo created a claustrophobic surprise for some unsuspecting elevator riders to help promote the cause of wildlife organization SOS Fauna. By locking up people in a stuck elevator and heating up the temperature, people could feel for a second how it was like to be captivated..


Original Shundi: Shuriken Attack

Posted by Bert Callens - Category: Ambient

3 comments

The Japenese cuisine restaurant ‘Original Shundi’ is located at São Paulo’s southern area, a region with lot of competitive restaurant. To overwhelm and attract the local audiece, they used a Japanese object, the Shuriken and simulated a giant attack on the city. On each shuriken the message ‘You will never be the samz’ was written.


Match.com: Put it in

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Match.com
  • Agency: Binder
  • Country: Brazil Brazil

1 comment

There is chemistry or electricity between a couple or there is not.. In the following Brazilian commercial for Match.com, ad agency Binder shows a (not so subtle) methapor for a match..
You want to put ‘it’ in to test?


Redtube.com: Suggestive Symbols

Posted by Bert Callens - Category: Online, Print

1 comment

This is something we thought we would never post this on Creative Criminals. It is a online/print campaign for RedTube a Web 2.0, video sharing, pornography site. Apparently this website is not only promoted orally but also has its agency..
It took us a while before we understood it, try to find out what the symbols mean.
Pornography or not, good advertising!




Volkswagen: Tigres

Posted by Bert Callens - Category: TV & Cinema Film

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Volkswagen’s smallest SUV, the Crossfox is presented in this commercial as an outsider living in the wilderness. The car is adopted by a tiger family and has everything he needs.
Until his species shows up..
Again a feel-good commercial of Volkswagen, the kind of ads they make best!