You know the problem when you navigate with a GPS and you aren’t watching the road but you are watching the screen of your GPS instead. We’re not sure what’s new about the voice activated built in GPS of Fiat, but it should solve this problem. And the illustration describes it perfect.



Company: Fiat
Agency: Leo Burnett, Brazil
Country: Brazil

When using other car parts to fix a problem, the possibility exists that your car gets another problem on top of it. Fiat knew that and responded wittingly. They’ve created the illusion that a car lost a serious amount of oil. Next to the oil leak it said “Use only original parts of Fiat.



Company: Association For Smoker Awareness
Agency: Fire Comunicação, Vitória/ES
Country: Brazil

Maximidia is a yearly seminar about the (latetst) media, hold in Brazil. For this edition they’ve adapted Facebook, Twitter, Youtube and Skype into a Vintage-version. Wonder if elderly really think that these 4 media work that way..

Company: Maximidia
Agency: Moma, São Paulo
Country: Brazil

‘Today is the World No Tobacco Day. But it shouldn’t just be today.’ This is the slogan for the new campaign of the Association For Smoker Awareness. They’ve illustrated this in a tremendous way, every day that passed is burned out with a cigarette.



Company: Association For Smoker Awareness
Agency: Neogama/BBH
Country: Brazil

Abdul is the biggest skate store in Brazil, it is located in Fortaleza. This print ad is representing the city of Fortazela as a giant halfpipe, implying that anything can become a skatepark. The slogan ‘Drop the path’ invites skaters to see the city in a new perspective.



Company: Abdul Skateboarding
Agency: Hermandad
Country: Brazil

This is a print campaign for a film school in Brazil. On the images they are showing the plan of a movie theatre and its occupied seats. There is a different pattern according to the genre of the film. Respectively war films, auteur films, blockbusters, scary films and films about prejudice.

Company: Escola Sao Paulo
Agency: Dentsu Latin America, Sao Paulo
Country: Brazil

A really nice guerilla campaign in Sao Paulo for a non-profit organisation called Agente Cidadão. The purpose is to collect as many clothes as possible for the homeless during the winter period.
The copy says: “Too many clothes make you cold. (Their blanket is also made with paper.)
Winter clothing drive. You donate. We carry. Somebody receives. Agente Cidadão.”
Click here to see the making of this campaign.

Company: Agente Cidadão
Agency: Ogilvy, Sao Paulo
Country: Brazil

This business card can be transformed into a little box. Very creative when you know that TAM is in the cargo transport business.



Company: TAM
Agency: Y&R, São Paulo
Country: Brazil

Stickers of the Mercedes SLS AMG, also known as ‘gull wing’, a new edition of the brand’s iconic model, were stuck to windows on shuttle flights, frequently used by the target audience. In addition passengers also received a miniature car.



Company: Mercedes
Agency: Ponto de Criacao
Country: Brazil

Bayer’s medicine Asprin can help you deal with your Ex Wife, your Boss and your Teenage Daughter but there are things in life that give you even greater headaches such as your Ex Wife Lawyer, your Boss’s Jokes and your teenage daughter’s boyfriend. Lucky now you can use Cafiaspirin. Tagline that goes along is: “If it gets stronger, we get stronger”.

Company: Bayer
Agency: Almap BBDO
Country: Brazil