Creative Criminals

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s , the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. Therefore they developed The Beer Turnstile..

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

JWT Brazil designed this Rock Clock alarm clock application for 91 Rock radio station. It’s not simply an alarm clock, every time you snooze you get a heavier rock song. This fits perfectly for a rock music radio station.

Budweiser Brazil just launched The Buddy Cup, a cup integrated with Facebook. When two people toast with their cups, they become friends.

Kiss FM, is an important rock and roll radio station based in Sao Paulo, Brazil. JWT developed and implemented a turnstile that only allowed people passing through when they’ve done the famous rock and roll sign of the horns.

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, they decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

We are not really sure what’s so appealing about this commercial, there is definitely a good dose of humour in it, but besides that it has absolutely nothing to do with cars whatsoever.

Have you ever went t a music festival? Well, chances are real that then you played with this giant ball, carried and pushed around by the crowd. Well HP came up with a great idea to put a photo camera inside the ball so everybody could be portrayed. In the ball a Wifi-antena was also installed so the video images could be streamed live on the big screens.

Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during a soccer match between Brasil and Denmark, and thus make people aware in a very effective way of the deforestation that is going on every day.

Cool campaign from the Red Cross, where they tried to get as much 25+’ers to donate blood, twice a year. They want to promote the idea by placing bloodbags, next to youtube videos. As the video continues, the red bar grows bigger, and the bloodbag gets emptier and emptier..