Creative Criminals » Brazil

Association For Smoker Awareness: Calendar

Sander Janssen — Fri, 30 Jul 2010 17:17:11 +0000

‘Today is the World No Tobacco Day. But it shouldn’t just be today.’ This is the slogan for the new campaign of the Association For Smoker Awareness. They’ve illustrated this in a tremendous way, every day that passed is burned out with a cigarette.

Company: Association For Smoker Awareness
Agency: Neogama/BBH
Country: Brazil

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Abdul Skateboarding: Halfpipe

Sander Janssen — Fri, 16 Jul 2010 14:52:41 +0000

Abdul is the biggest skate store in Brazil, it is located in Fortaleza. This print ad is representing the city of Fortazela as a giant halfpipe, implying that anything can become a skatepark. The slogan ‘Drop the path’ invites skaters to see the city in a new perspective.

Company: Abdul Skateboarding
Agency: Hermandad
Country: Brazil

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Escola Sao Paulo: Learn to make films

Sander Janssen — Wed, 07 Jul 2010 17:51:51 +0000

This is a print campaign for a film school in Brazil. On the images they are showing the plan of a movie theatre and its occupied seats. There is a different pattern according to the genre of the film. Respectively war films, auteur films, blockbusters, scary films and films about prejudice.

Company: Escola Sao Paulo
Agency: Dentsu Latin America, Sao Paulo
Country: Brazil

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Agente Cidadão: Closet

Sander Janssen — Tue, 06 Jul 2010 14:40:09 +0000

A really nice guerilla campaign in Sao Paulo for a non-profit organisation called Agente Cidadão. The purpose is to collect as many clothes as possible for the homeless during the winter period.
The copy says: “Too many clothes make you cold. (Their blanket is also made with paper.)
Winter clothing drive. You donate. We carry. Somebody receives. Agente Cidadão.”
Click here to see the making of this campaign.

Company: Agente Cidadão
Agency: Ogilvy, Sao Paulo
Country: Brazil

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TAM: Business Card box

Rindert Dalstra — Sun, 13 Jun 2010 17:18:59 +0000

This business card can be transformed into a little box. Very creative when you know that TAM is in the cargo transport business.

Company: TAM
Agency: Y&R, São Paulo
Country: Brazil

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Mercedes: Flying Car

Rindert Dalstra — Sat, 05 Jun 2010 19:09:00 +0000

Stickers of the Mercedes SLS AMG, also known as ‘gull wing’, a new edition of the brand’s iconic model, were stuck to windows on shuttle flights, frequently used by the target audience. In addition passengers also received a miniature car.

Company: Mercedes
Agency: Ponto de Criacao
Country: Brazil

Bayer: Aspirin & Cafiaspirin

Rindert Dalstra — Sun, 23 May 2010 22:55:44 +0000

Bayer’s medicine Asprin can help you deal with your Ex Wife, your Boss and your Teenage Daughter but there are things in life that give you even greater headaches such as your Ex Wife Lawyer, your Boss’s Jokes and your teenage daughter’s boyfriend. Lucky now you can use Cafiaspirin. Tagline that goes along is: “If it gets stronger, we get stronger”.

Company: Bayer
Agency: Almap BBDO
Country: Brazil

Alca-Luftal: Animals of Troy

Rindert Dalstra — Tue, 18 May 2010 14:43:58 +0000

This campaign show how food can bring some unpleasant surprises. Based on the story of the Trojan Horse these three ads run in local newspapers, magazines and posters in Brazil. The tag line that goes with these ads is: Watch out for the unpleasant surprises. Alca-Luftal Antacid.

Company: Alca-Luftal
Agency: Lew’Lara\TBWA
Country: Brazil

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C2A Print House: Colors can change stories

Sander Janssen — Fri, 14 May 2010 16:34:41 +0000

This print campaign for C2A tells us colours can change a story completely. In this example the colour of a pregnancy test can change someone’s life. The second version with the bomb tells the same story but it doesn’t have the same effect as the first one. C2A is a printing company, so the theme of colours is pretty logical.

Company: C2A
Agency: Loja Comunicação, Rio de Janeiro
Country: Brazil

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Eastpak: Naked Midget, skating

Bert Callens — Thu, 13 May 2010 21:03:56 +0000

Eastpak -the 30-year guarantee manufacterer of backpacks- has made some crazy videos in the past to promote its backpacks. This one is no different; it features midgets, who are sort of Eastpak-transformer-figures. One rocks, the other one skates around and the other one dances..
Special? Wait until you see their clothes..
After the jump you can see the two other videos.

Company: Eastpak
Agency: Fabra & Quinteiro
Country: Brazil

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