Creative Criminals

Well, this is an interesting approach to promote something as basic as a jar of mayonnaise. The cash receipt in the supermarket was never used in a way like they did in this campaign. It’s an extremely direct medium which can prove to be very efficient, if used in the right way. In this case they printed recipes on the receipt which could be made with the ingredients the customer bought. Can you go more direct than this?

Chocolates with whisky in them will probably never get you a DUI. Yet again, if you have a lot of them? This print is suggesting the worst case scenario in a fun way. This kid had one too many chocolates and crashed it’s toy car because of drunk driving.

The Volkswagen delivery trucks have the right size for your needs. This slogan is perfectly illustrated by this delivery truck blended in in a supermarket.

Audio Boutique is offering their services to creative directors all over the country. Following the theory that a soundtrack is one of the most important aspects to a good movie they made these cool music boxes. Each with their own personal soundtrack to address the countries biggest creative directors. Very fun and apparently very efficient.

This open-air mall in Brazil wanted to give people something only their mall could offer them; clouds. People could select a type of cloud they wanted to launch and then tweeted about it. A special machine generated the clouds by ussing bubbles and send them skywards.
Click on the image to see the video.

To promote the new Chevrolet Cobalt, a complete new approach in test-driving was used. The most ideal moment to convince people to buy a new car is when their ‘old’ car lets them down. So when people ordered a tow truck, a brand new Chevrolet came with it and they could use this car to get to their next destination.

MTV launched a new commercial called ‘vocal cords’. Something you need to know before you starts watching the video. Otherwise you would close is right away.

Getty Images is an online archive of royalty free photo’s. To promote this stock photo resource a cool commercial was made which brings you in 873 images from love to bingo. Well, it shouldn’t have been a problem to find content to create this commercial.

The Ô Fiô Bier Bar promotes real dating over internet dating in this funny print campaign. In a few simple steps they show how misleading internet dating can be. Please get out in the real world and start dating in a bar again.

Brazil’s number 1 sponge brand Scotch-Brite, teamed up with restaurants in the city of São Paulo. When people asked for the bill they received an invitation to do the dishes instead of paying for their food. Obviously they had to wash the dishes with a Scotch-Brite sponge.