Creative Criminals

Will there come a time when children won’t know what a classic magazine looks like? This little girl tries to enlarge the pictures in a magazine as if it was an iPad. A brilliant idea that might even predict the future of magazines.

Soccer has become the stage for recurring racist demonstrations. Asics created a way to get this problem under the attention. They chose soccerplayer Loco Abreu to wear a white and black soccershoe during a match. Watch the video to see the result.

In São Paulo Brazil there are more than 40 printing companies, but ArtCenter is the one that pops out with this direct marketing campaign. They delivered free pizzas to all the advertising agencies in town. But it were no ordinary pizzas, the topping of the pizzas was printed onto the dough. Fantastic!

A real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.

Ford Brazil created 2 creative print advertisements for the 15th environmental conservation awards. The tagline that goes along is: Those who help nature end up helping themselves.

Bar Aurora & Boteco Ferraz wanted to test peoples reactions to a drunk valet. They wanted to know how many people would let a drunk driver take their car. The answer was 0, nobody allowed the drunk valet to park their car. You will probably get the picture by now? When refusing the valet to park the car, he gave them their ticket back, on it was the copy: ‘Never let a drunk driver take your car, even if that driver is you’. This guy is one hell of an actor!

Newsweek established a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses in showing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issues of today.

In 2010 the Brazilian soccer team Corinthians turned 100 years old. To pay tribute to its 30 million fans Nike launched this amazing integrated campaign. They created a fictional country calls Republica Popular do Corinthians, in number of inhabitants this ‘country’ is bigger then 150 other countries in the world. Nike created everything that a country needs to exist: legislation, custom identity cards, birth certificates, an embassy, a currency and even a president. The entire campaign was supported in the fan store. The campaign generated free media coverage worth $ 7.800.000

To promote the EPA Panamericana School of Art and Design two creative print advertisements were created by advertising agency AlmapBBDO, São Paulo in Brazil. Tagline that is written on the pen and pencil is: “It’s in your hands”.

Tramontina, known for its garden furniture, hand tools and kitchen supplies in Brazil this time promotes their apparently sharp knives. The tagline that goes along is: “Cut Faster, Eat Fresher.”