Creative Criminals

‘Some Are Made Of More’. In the gladiatorial arenas of New Zealand, the stage is set for a truly epic Rugby World Cup 2011. However, there can only be one winning team.. But in order to emerge from the battlefield unscathed and victorious, Guinness Rugby know that one team must rise above the rest.

Here’s a nice optical illusion created by Newcastle Brown Ale. One person stands in a special location, while another climbs inside a larger than life replica of Newcastle’s traditional glass, the Geordie Schooner. The effect: it looks like they are trapped in a giant pint of Newcastle Brown Ale. When people uploaded their picture on Foursquare or Facebook, they got a free T-shirt.