Creative Criminals


Adecco: Way To Work

Posted by Bert Callens - Category: Online

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Ever wondered what it would be like if you win the chance to travel and gain experience in a variety of jobs in a variety of countries? Well this summer you can. Adecco, a recruiting agency is offering dream jobs all over the world. The guy in this clip, has tested over 80 jobs all over the world to promote this campaign..


Renault: Speed Date

Posted by Bert Callens - Category: Fake or Real, Online

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This is speed dating in every sense of the word and these are real “speed daters” in search of their soul mate. Among them is Caroline, a young, sexy and charming woman. She doesn’t have the same concept of “speed dating” as others. That’s why a big surprise awaits her contenders… even the most macho among them.


bpost: Live webshop

Posted by Rindert Dalstra - Category: Online

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The Belgian postal service bpost wanted to prove that they are the best choice for the delivery of online purchases. Therefore they built a live webshop, which was temporarily set up in the centre of Brussels. It sold a wide range of popular products. Through live streaming visitors could follow the whole sales process up to the departure of their package. The unique thing about this shop was that the prices of all products dropped live every second. So you had to be fast to catch an item before someone else did. And once sold, bpost had to be fast to ship it overnight, so the customer would receive it the next day.


Aardgas: Best friends

Posted by Rindert Dalstra - Category: TV & Cinema Film

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Solar energy is great. But in a ‘low-on-sun’ country like Belgium you’re better of with a combined system of solar and traditional energy. This new tv commercial, created by TBWA Belgium, shows in a warm and gentle way how renewable energy and natural gas go together hand in hand.


Telenet: Large football jerseys

Posted by Rindert Dalstra - Category: Ambient

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To kick off the new football season in Belgium, 16 extreme large football jerseys of all the Belgian Premier League teams were made and placed over billboards. Those who managed to get the jerseys received 5 tickets to watch their favorite team play. The campaign was made for Telenet, who has the rights to show all the games live on television.


Child Focus: Cross Out Children

Posted by Bert Callens - Category: Online

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Remarkable campaign from Child Focus, a foundation for missing and sexually abused children. Child porn is still too easy to find on the internet and they wanted to put the battle against Child Pornography back on the agenda in Belgium. There fore they created the Cross-Out-Children campaign where porn actors Rocco Sifredi and PussyKat helped them out. Caution NSFW!


Tiense Suiker: Home Sweet Home

Posted by Bert Callens - Category: TV & Cinema Film

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Tiense Suiker is a belgian brand of sugar. In this commercial they show a little sugar man that is completely lost. His quest back home isn’t easy, but then he finally returns..


BBDO: Twitter-song

Posted by Bert Callens - Category: Online

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Cool agency-self promo by VVL BBDO, a Belgian based agency in Brussel. They collected all tweets which were tagged with the word #tweeshes (mix of tweets & wishes). The tweets were then put on a worldmap and were put together in a song..


Mini: Fan the Flame

Posted by Rindert Dalstra - Category: Online, Outdoor

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Adverting agency TBWA\Agency.com created the social media campaign “Fan the Flame” to promote the recently launched MINI Facebook page in Belgium and Luxemburg.

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.