Creative Criminals

“How much do we love our mother”. That’s the question the Argentinian agency Almacén asked itself. They therefore made the biggest love proof of the world. For each mention on the social media they would hang a balloon to their “Te queiro “-frame. Mothers and their children could then follow the launch live online.

For each succesfull video on Youtube, there is also poorly made imitations. Some of these copies has millions of views. Volkswagen sponsored some videos and put a banner in it saying “Don’t accept imitations, prefer original parts”. People clicking on the banner were sent to the original video.

Great commercial for Rexona, the deodorant brand. The commercial tells the story about feet, how much they have to endure, but that they never get the credit. That they bare anything, so other can shine. That each step has the power to change history, but feet will never win the glory..

Playboy, Argentina searched a way to get more Twitter followers. That’s where Maria Paz Delgado came in, former Miss Buenos Aires and now a TV show hostess in Argentina. During her shows Playboy discovered that there were a lot of tweets. Playboy then challenged fans of her to retweet one of their messages in order to see her naked. Every 15 tweets uncovered one of her pics..
Result; lots of retweets ofcourse!

Every time there is a soccer match where the Argentinean National Team plays, hundreds of people writes thousands of encouragement messages on social networks. Unfortunately those messages are not read by the players. To solve that problem, Coca-Cola created “Papertweetos”.

“Alentómetro” is a campaign from Coca-Cola during the Copa America, one of the biggest football events. The idea was to ensure a giant screen downtown for the fans see the parties of their choice, but there was one catch: if not encouraged enough the image would fade away..

Argentinian web-based virtual community, Taringa created a thought provoking print ad campaign that relates the sites mandate to not allow any publications of explicit material. Ad agency DDB, Buenos Aires produced the two aptly titled print ads ‘Wet Pussy’ and ‘Black Cock’ with the clever copy stating “Let kids stay kids. Use parental control’.

Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. On top of this, Fox Sports and ESPN broadcasted live.

Quilmes is a famous beer brand from Argentina. In the 1920s it was already the most popular beer in Buenos Aires and from then on, it has become something of a national symbol with over 70% of the beer market share in Argentina. This year the brand exist 120 years and therefore a good party had to be trown. Try to find the numerous Belgian Beer brands in the commercial, all part of the same company Anheuser-Busch InBev.