Creative Criminals

Cool idea by Saatchi & Saatchi Bulgaria. With a limited marketing budget, they searched an idea to make some buzz. Therefore they executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi.

This winter Europe suffered from some severe snow blizzards. In Bulgaria, the local agency Noble Graphics, thought of a great way to promote the brand Audi using the weather conditions. They sent of 4 guys, representing the Audi Quatro team and let them push all stuck cars. That way people got to know the Audi system in a completely different way..

How do you advertise for a cemetery or a funeral home? In this case the agency figured out a quite original way. We have to admit that one slogan is more tasteful than the other, but in the end the series turned out really good.

This is a lovely idea, children can conquer their biggest fears (even the ones in a dream). The only thing they have to do is follow karate lessons at this karate club.

There were times that universities didn’t had to advertise to attract students, they came by their self. But those times are practically over..
Universities have more varied courses that they had 20 years ago. A good thing for future students, but it results that students find it harder to choose between several universities because of the attractive packages they offer.
So the schools start to promote their services and courses. And who could do better than an advertising school?
(Click on the images to see what they’ve become)

This is a nice way to promote a short festival. With their slogan ‘Good is Short’ they searched for the good things in life: Love, Sex and Holidays. With a simple chart they made their point.
And actually, they’re right..

Shumensko is a Bulgarian beer and to promote it they made a bag look like a case of beer. It look like you are carrying a case of beer with just one hand but it is actually it is just a shopping bag.

Update: We have received a comment from Frantisek Fuka telling us the name of the beer is in Cyrillic. What we first posted as “Wymehcko” is actually Шуменско. It is pronounced Shumensko.