Creative Criminals

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The Swedish Post: Christmas on wheels

Posted by Bert Callens - Category: Online

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Jenny Nyström was a painter and illustrator who is mainly known as the person who created the Swedish image of the jultomte on numerous Christmas cards and magazine covers. Akestom Holst and the Swedish Post made an interactive web page where the viewers could see the chrsitmas cards of Jenny Nyström in real life.


Cosmo: What Girls Look At

Posted by Bert Callens - Category: Ambient
  • Company: Cosmo
  • Agency: Unknown
  • Country: USA USA

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Remember the Levi’s campaign where two girls put a mini-camera on their jeans. Well know Cosmo, the magazine for men spoofed the Levi’s campaign, by doing the same, only with four cameras. What girls look at when talking to them; face, biceps, croch or ass? Find out!
Not the first time Cosmo comes up with a crazy idea..


Hugo Boss: Just Different

Posted by Rindert Dalstra - Category: Online
  • Company: Hugo Boss
  • Agency: Unkown
  • Country: The Netherlands The Netherlands

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Hugo Boss has just launched a new interactive video campaign, and the first of its kind on Youtube. An interactive story has been created called ‘KINO’, where users control the storyline through subtle head movements.

To experience it go to the Youtube page or click on the link in the video.


Volkswagen: Translator

Posted by Rindert Dalstra - Category: TV & Cinema Film

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The Tiguan is the off-road car of Volkswagen. They want to promote the park assist and the build in camera. How they did it you have to watch for yourself otherwise the great idea is spoiled.


Sony: Wimbledon

Posted by Bert Callens - Category: Ambient
  • Company: Sony
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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From the 1st July 2011, for the first time in 125 Championships of this prestigious tournament… the best tennis action will be aired live – in 3D – at cinemas across the globe. The men’s and women’s final plus the men’s semi-final, all screened in glorious 3D. Never before has it been possible to have such an immersive tennis experience. It’s time to feel every serve, every net-cord and every near miss. It’s time to really feel part of the action.


Volkswagen: Speed Camera Lottery

Posted by Bert Callens - Category: Ambient

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This campaign is based on the idea of rewarding those who obeye the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea was tested in Stockholm, in collaboration with the Swedish road transport authorithy. The lottery worked on many levels: the average speed was reduced by 22%.


NUJP: Camera-gun

Posted by Bert Callens - Category: Print

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National Union of Journalists of the Philippines, is a movement defending the rights of journalists. Since 2001 over 100 journalists have been killed for just bringing the news. The visualisation shows a camera on the left and on the right you see the barrel of a gun.


Canon: Waterproof

Posted by Bert Callens - Category: Ambient

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For those with a taste for adventure, there’s a camera as bold as the active life you lead. It’s the Canon PowerShot D10. Waterproof, freezeproof and shockproof. And how to prove this better by placing stickers of the camera in all kind of sinks.