Creative Criminals » Cameras

Olympus: Fastest focus

Rindert Dalstra — Sun, 18 Jul 2010 17:54:01 +0000

This print advertisement from a while back seems pretty funny if you know Olympus is promoting the “E-3”. The camera with the fastest autofocus in the world.

Company: Olympus
Agency: Diamond Ogilvy, Seoul
Country: South Korea

Olympus: Pen Giant

Rindert Dalstra — Thu, 20 May 2010 22:00:04 +0000

One year after the PEN story, Olympus presents their second stop motion project. 355 pictures have been taken, printed in billboard size and shot again. The video was produced with the Olympus PEN itself and no tricks or computer animation has been used at all.

Company: Olympus
Agency: DSG
Country: Germany

Canon: EOS Grip

Bert Callens — Mon, 15 Feb 2010 22:17:20 +0000

This is a simple yet genious print ad, to promote the EOS ProGrip Battery Pack of Canon which is developed by Dentsu, Malaysia. I won’t tell you the clue, just click on the image to find out..
Yet I have this feeling that this isn’t the first time this idea is used.. Anybody knows which advertiser has a similar advertisement?

Company: Canon
Agency: Dentsu, Malaysia
Country: Malaysia

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The Evolution of Print

Rindert Dalstra — Tue, 06 Oct 2009 17:08:49 +0000

Photographer Alexx Henry and his team are back to show you how a magazine might look in the not-so-distant future with the October cover and spread for Outside Magazine. In this video they take you through the creation of the Living portrait of the triathlete Chris Lieto photographed using the revolutionary Red One cinema camera.

So in the near future the paper of a magazine will become alive with moving pictures. By simply entering a password, the paper will transforms ifself into a pleasant layout reading for example “Good day Creative Criminals”. All the articles are custom tailored to the person in question.

We at Creative Criminals are about to invest all our savings into this amazing technique =)

Company: Outside Magazine
Agency: Alexx Henry
Country: USA

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Panasonic: Lumix is indestructable

Sander Janssen — Sat, 11 Jul 2009 11:29:19 +0000

How did this guy die? Thanks to his lumix waterproof camera rescueworkers could see what happened hours before his death.
The original advertisement showed the climber lying still, one leg in an awkward angle, perhaps dead. Panasonic withdrew the advertisement after complaints. They created a new version in which the climber moved his arm at the end. However, even that version has now been removed from the Panasonic YouTube channel.
Much of the video, including panoramic and underwater images, was shot using the actual Lumix camera.

Company: Panasonic
Agency: The Campaign Palace, Sydney
Country: Australia

Panasonic: Black

Olympus: Celebrate Pen’s 50 year anniversary

Rindert Dalstra — Sun, 05 Jul 2009 09:10:00 +0000

This is the PEN Story in stop motion marking 50 years since the launch of the Olympus Pen. They have shot over 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again without any post production.

Tekeuchi posted a video on Youtube a few months from which Olympus got their inspiration. The video was viewed almost 2 million times.

Company: Olympus
Agency: Unknown

Nikon: The sensory light box

Sander Janssen — Tue, 30 Jun 2009 08:49:12 +0000

Just like I’ve posted yesterday, today is another great usage of technology in a billboard.
This campaign won a “Bronze Cannes Lions Media” award.
Equiped with motion detectors and flashes, this billboard makes bypassers feel like superstars. When you walk the red carpet you feel like being photographed, the red carpet leads directly to the Nikon store.

Company: Nikon
Agency: Cheil Worldwide Seoul
Country: South Korea

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Living movie poster

Rindert Dalstra — Wed, 10 Jun 2009 18:39:48 +0000

A one sheet is a fancy word for movie poster. Movie posters normally do not move but luckily Alexx Henry changed this. They made a poster that looks like a photograph made in the moment but that actually starts moving.

They used a Red One Camera to make it happen. It is a digital cinema camera that can shoot 24 frames a second.

Concept #1: “Teacher’s Pet”
Concept #2: “Diplomacy!”
Concept #3: “Students Have No Class”

Agency: Alexx Henry
Country: USA

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