Creative Criminals

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Toronto Jewish Film Festival: Curls

Posted by Sander Janssen - Category: Print
  • Company: Toronto Jewish Film Festival
  • Agency: BBDO, Toronto
  • Country: Canada Canada

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This very simple visual was created for the Toronto Jewish Film Festival. By just using a 35mm film roll and curling it up in the shape of Jewish Peyot curls the link between the visual and the event are crystal clear. We are not sure if it has been done before though.


NSRI: Sea Fever

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: National Sea Rescue Institute
  • Agency: Ogilvy & Mather
  • Country: South Africa South Africa

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This commercial for the South African National Sea Rescue Institute, combines a brilliant copy with some stunning shots. Because you love being out there, we’re always out there.


Heineken: Indie coaching

Posted by Sander Janssen - Category: TV & Cinema Film

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People who are sick of all these so called hipsters on music festivals, should definitely check out this commercial. Primavera Sound Foundation in colaboration wit Heineken is coaching hipsters to be as ‘genuine’ as possible.


Domestic: Henvertising

Posted by Sander Janssen - Category: Ambient

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Romanian movies are not that popular with the Romanian public, unless they have won a prestigious movie award. Unfortunately the movie ‘Domestic’ didn’t win any. So they had to use a different strategy for this movie. Check out the cool guerrilla stunt they did to get the movie to it’s audience.


Kmart: Ship my pants

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Kmart
  • Agency: Unknown
  • Country: USA USA

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This commercial is after a few weeks already one of the most shared ads of 2013. And there is surely a good reason for that. In this Kmart ad, people are telling stories about their experiences of shipping Kmart products. It is funny as hell.


AXA: Crazy driver on a market day

Posted by Sander Janssen - Category: TV & Cinema Film

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Bad drivers cost people a lot, this is something everyone agrees on. In this spot you see the adventures of a bad driver on a market day. In the end a banner reveals: “Nobody wants to pay for bad drivers. AXA rewards good drivers”. The driver is in fact the best female stunt driver of the Netherlands.


Johnson & Johnson: For all you love

Posted by Sander Janssen - Category: TV & Cinema Film

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Love is the reason you care. For all the things in your life, that make life worth living. A strong copy with very beautiful shots and Sweet Child o’ Mine from Guns N’ Roses as the soundtrack can’t really go wrong.


The rhino stamp project: Post

Posted by Sander Janssen - Category: Direct Marketing

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Every day an average of 2 rhinos get killed in South Africa, threatening the species with extinction. They are killed because certain Asian people are willing to pay big money for rhino horn dust, claiming it has healing effects, but it doesn’t! To make people aware of this brutal practice, special stamps were created. These stamps were used for post to certain Asian countries involved, to raise awareness. Besides this they’ve got a huge amount of free media, which is definitely needed to support the cause.