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Seat: End of the world

Posted by Sander Janssen - Category: Ambient

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21.12.12 is supposed to be the end of the world, and today, Seat placed this emergency survival box at a train station. When something happens in reality you can break the glass and ‘get out fast’ with the new Seat Leon FR.


Oi: Magical payphone

Posted by Sander Janssen - Category: Ambient
  • Company: Oi
  • Agency: NBS
  • Country: Brazil Brazil

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Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa. But it was much more than a telephone call. Big surprises were prepared for the kids: lost elves, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching.


Honda: Drivemixer

Posted by Sander Janssen - Category: TV & Cinema Film

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At the auto salon in São Paulo, the new Honda Fit Twist was launched. Not by simply showing the car, but by using it to create music. With a lot of electronic tweeks two DJ’s could use the controls in the car to make their own beats, while driving on a huge record player! We do hope it’s not a pre recorded track but a real live performance. On a sidenote, we’re wondering why in the world this guy is wearing nail polish?


Paxo stuffing: Turkey whisperer

Posted by Sander Janssen - Category: TV & Cinema Film

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CreativeCriminals doesn’t only bring you the best commercials from around the world, we provide you with a pretty decent amount of weird stuff as well. As bizarre as this one is, we still believe it’s pretty good. People will definitely remember this one after seeing it. Although it doesn’t really bring out the Christmas spirit.


Reach: Dental floss

Posted by Sander Janssen - Category: Ambient
  • Company: Paxo stuffing
  • Agency: JWT Casa
  • Country: Brazil Brazil

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Advertising is taken to the streets more and more. Sometimes the limit with street art is pretty thin. And again in this case, you could almost call it art as well. Smart way to promote dental floss.



Ceres Fruit Squash: Glass

Posted by Sander Janssen - Category: TV & Cinema Film

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How to make a great 12 second commercial? Just follow this example and you are settled. The only thing that happens in this commercial is a kid walking into the kitchen to get a glass of orange juice. The rest you have to figure out yourself.


Chicago children’s museum: Toy store

Posted by Sander Janssen - Category: Ambient

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The number 1 gift during the holidays in the US are video games. This made Chicago children’s museum think: can kids still see the fun of something free which requires no instruction? It’s more of a simple test to see if kids still can use their imagination. Something that should definitely be tested all over the world.


Ikea: Free snowman

Posted by Sander Janssen - Category: Billboard
  • Company: Ikea
  • Agency: Unknown
  • Country: Unknown

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This probably isn’t an official Ikea campaign. But if it would have been, it’s definitely gold. We hope this will inspire Ikea to continue campaigns in this direction.