Creative Criminals

In ladies’ shower rooms the walls and floors were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.

This billboard looks a bit fake, but it’s definitely a great stunt to promote that McDonald’s is open at night. Really smart play with the logo.

Huggies diapers made this beautiful movie about the joy of becoming a parent. What better place to illustrate this than the first moments of parents with their baby in a hospital. Making a 2 ‘person’ crib for newborns to meet their very first friend brings us some emotional footage. Nicely done!

Argentina welcomes South Africa for the first time to their country to play a game of rugby. They illustrate how beautiful their country is and how much the South Africans will fall in love with it. Or not?

How do you promote an espresso that is in a lot of consumers a similar product, even if it’s from a different brand? And if you don’t have George Clooney to endorse your product? Breville revealed the naked espresso, introducing the art and science behind the perfect espresso.

Austria Solar is an energy company based on solar energy, obviously. So they came up with a great idea to draw this line even further. A unique technology was used to power their annual report on solar energy. All the pages of the report seem to be blank, but once exposed to the sun the copy appears and you can read it. Smart, fun and relevant. This got released in January already but we thought it was still worth sharing with all of you.

Shake it up is an Australian Parkinson’s disease charity who, like probably any other charity in the world, are in desperate need of money. To make people aware of this disease they literally shook up Sydney, by placing pieces of wood under tables to bring them out of balance. When people found the problem, they saw it was placed there by Shake it up. We’re not sure what the call to action was with this campaign, because it’s not explained in this campaign movie, but the possibilities are endless here.

There’s nothing new about the magic between men and women used in Axe commercials. But normally they play the scented attraction card, so what do you do when promoting Axe Hair? BBH New York found a great way to do so. Enjoy this sweet office romance between the weirdest creatures.

Before you make any big decisions in your life you should know what it’s going to cost you in the long run. A lot of people consider this when they buy a new car, like a Renault for instance. But do they think about this before getting married or getting children as well? These commercials push it to the limit.

Kill the sealkiller, with loose change, by throwing it onto a magnetic billboard. Creativity apparently never stops. They could have reconsidered the music for this case movie though.