Creative Criminals

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National Collegiate Athletic Association: support

Posted by Sander Janssen - Category: TV & Cinema Film

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Making an advert for an athletic association isn’t that easy. But with this commercial they’ve managed to do this in their very own way, with a lot of humor. Imagine an athletic association as a marching band, a spirit squad or a mascot, just know they’re always there for student athletes. Definitely check out the second commercial after the jump, both of them tie together perfectly.


Domtar: SXSW interactive hotspot

Posted by Sander Janssen - Category: Ambient

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SXSW is one of the largest interactive festivals in the world, it’s the perfect place to launch a new cutting-edge wireless hotspot. Wireless is taken pretty literally in this hotspot where only paper ‘devices’ are allowed. And people loved it.


Corona: Drink responsibly

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Corona
  • Agency: JWT
  • Country: Spain Spain

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It’s no surprise that blurry vision is a side effect of alcohol. By editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.


Melbourne Comedy Festival: You’re not funny

Posted by Sander Janssen - Category: TV & Cinema Film

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This woman went to the Melbourne International Comedy Festival, and it made her realize something. Her husband isn’t funny at all, even though he has been claiming this for years now. Well, maybe her husband isn’t that funny, but this commercial definitely is.


AMRRIC: Uluruff

Posted by Sander Janssen - Category: TV & Cinema Film

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All of you who have been following us for a couple of years, probably saw this advertisement (SPOILER) for AMRRIC in 2010. AMRRIC is an independent group of veterinarians, academics, health and animal management professionals. This commercial has a pretty surprising plot turn, if you haven’t clicked on the spoiler that is.


Audi: Mini Race Car

Posted by Bert Callens - Category: Ambient

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Cool stunt by Audi, where they put drivers behind the wheel of a custom fabricated minitiature car of Audi. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro Experience allowed participants to take the car on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.


Samsonite: Enjoy every second

Posted by Sander Janssen - Category: TV & Cinema Film

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Because Samsonite is there to take care of your belongings, you are able to enjoy your travel moments without any luggage mishaps. This commercial focusses on these moments and captures them in a beautiful way.


A Child is Missing Alert: Playtime’s over

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: A Child is Missing Alert
  • Agency: Ripple Branding Company, Miami
  • Country: USA USA

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This commercial just blew our minds. Two little girls are playing nice and peaceful, while a narrator tells the story about children going missing., but then the story takes a turn for the worse.


Dove: Thought before action

Posted by Sander Janssen - Category: Direct Marketing, Online

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After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.