Creative Criminals

To promote the unexpected side of Cape Town, all the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor or Lonely Planet, this great online campaign was launched. People could send their Facebook profile on a trip to Cape Town. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

UTEC or The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. They decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired them to build the first billboard that produces drinking water out of air.

Tattoo artists have to have a very steady hand. In order to apply for a job at the Berrge tattoo studio they had to prove this by filling in the QR code very carefully. Once they completed the QR code they could scan it and apply for the job online.

DraftFCB Auckland was asked to make a 30 second radio clip for Prime to promote a new television series. Instead of that, they did something quite different. They got 3 days of free airplay on the radio with this stunt. Check out the video below to see how they did this.

‘Touch both sides for added enjoyment’ with the Playstation Vita. A rather tacky visual is used to illustrate this. But in a certain way it works and will definitely get the attention of their target audience.

This commercial definitely is not of superb technical quality. But it definitely made us laugh. Animals on the tails of airplanes are having a conversation about a new airport used by Frontier Airlines.

On Teacher’s Day, while everyone was celebrating their teachers, Akanksha’s kids went out looking for their own. The school relies entirely on volunteers to give classes and found this cool way to convince people they were fully capable to teach.

To promote the ‘monster suction’ of the new Miele vacuum cleaner. A tunnel was converted into a huge vacuum hose. Or that’s at least what they are implying in this commercial. Unfortunately it’ a fake. But that doesn’t change the fact they got a lot of free media attention with it.

Weatherman Al Roker predicts the weather in a very accurate way. But as they state in the commercial, it’s obviously fiction. So you’d better prepare yourself for the unpredictable.

This installation counts down to the start of the new season of The Walking Dead, a television show about an apocalyptic world filled with zombies. Every day a rotting finger is taken down until the last one is removed. People could take a picture of themselves with the billboard and win one of the fingers after tweeting their picture. As an added perk, zombies were chained to the installation as well.