How to avoid people from polluting the beach? Well the idea is simple, just start out from a universal truth. People love setting their desktop backgrounds to beaches, but they keep it really unorganized as well. With the “save the beach desktop” you can avoid this and keep the beach clean without even realizing it. This is definitely a great example of the use of new media!
USAThis GoPro commercial was shot entirely whit the HD Hero camera and proves that GoPro’s aren’t only suited for filming extreme sports. Why not shoot the adventures of a baby? Apparently this commercial was aired during the Superbowl as well, can anyone confirm this? If so, we can ad it to our collection of Superbowl 2013 commercials.
United KingdomIKEA is applying an interesting strategy in this commercial, they started to think why people are using their furniture in real life. DJ’s and vinyl lovers are using the EXPEDIT shelving units for years now to store their records and finally IKEA realizes this. In a smart way they are illustrating this learning and play on the vinyl trend of the last few years.
USABar Refaeli, the Israeli supermodel, and Jesse Heiman star in Go Daddy’s Superbowl Smart Meets Sexy campaign. They claim the couple did 45 takes of the kiss, Heiman said afterwards he felt like he won the “championship of men.”
BrazilSkaters use duct tape to cover torn parts of their sneakers. Based on this idea a business card has been developed for Bronx Skate Store. In case the skater has his sneaker torn, he is able to use the card to cover up the damaged spots.
New ZealandThis is one of the best animations we’ve seen for a very long time. The storytelling is simply amazing, although it takes more dan 4 minutes, you will definitely watch it with your full attention until the very last second. And again, we can’t say it enough, the Mill was involved, and it shows!
AustraliaThis great iPhone app was developed for McDonald’s Australia. You can scan your food and see directly in 3D where the ingredients came from. It seems like a lot of fun.
USAA lot of people want to play the new Call of Duty Black Ops 2 but there are always things getting in the way of doing so. That’s where the guy in this commercial is good for. He is a so called replacer, someone who specializes in replacing you. And that is where the commercial gets funny.
BrazilWhat a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide where to go to. Through travel guides in a bookstore. Check out what happens in this video.
CanadaRemember this campaign for Lego from 2011? Well this campaign continues in the same line. Just leave it all to your imagination. An idea can’t be any simpler than this.
