Creative Criminals

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Call of Duty: The replacer

Posted by Sander Janssen - Category: Media

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A lot of people want to play the new Call of Duty Black Ops 2 but there are always things getting in the way of doing so. That’s where the guy in this commercial is good for. He is a so called replacer, someone who specializes in replacing you. And that is where the commercial gets funny.


British Airways: Barcode reader

Posted by Sander Janssen - Category: Ambient, Direct Marketing
  • Company: British Airways
  • Agency: AgeIsobar
  • Country: Brazil Brazil

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What a great idea for British Airways to promote their flights. According to them, some people don’t know British Airways has other destinations than the UK as well. So they promoted these other destinations, right at the level where people decide where to go to. Through travel guides in a bookstore. Check out what happens in this video.


Schwimmer Pool Service: pH business card

Posted by Sander Janssen - Category: Direct Marketing

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The business card that tells you when to call. This card is printed on special pool pH paper. Prospective clients can dip the card into their pool’s water to test its balance level. The business card then changes colour to indicate whether or not they should call the phone number on the other side of the card.


Cancer Research UK: Enemy

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Cancer Research UK
  • Agency: AMV BBDO
  • Country: United Kingdom United Kingdom

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Very strong copywriting combined with beautiful images, is bound to turn out as one amazing commercial. And that’s exactly what happened for this Cancer Research UK (CRUK) advert. Now it’s cancer’s turn to be afraid, because one day we will beat cancer, just help them make it sooner.


Audi: Halloween

Posted by Bert Callens - Category: Ambient

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Cool idea by Saatchi & Saatchi Bulgaria. With a limited marketing budget, they searched an idea to make some buzz. Therefore they executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi.


Dempster’s Bread: Gerry Dee

Posted by Sander Janssen - Category: Online

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‘Always put bread in your smoothies’, a little tip from a smoothie expert. This sentence doesn’t really make any sense does it? Well maybe it will after watching this little video from Dempster’s bread. Their grains bread contains many of the same vitamins and minerals found in fruits and vegetables. And they wanted everyone to know it, in an extreme but hilarious way.


Nike: No cup is safe

Posted by Sander Janssen - Category: TV & Cinema Film

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Tiger Woods and Rory McIlroy hit the range in a new Nike commercial. For the ones who don’t know, Rory McIlroy made a 250 million Dollar endorsement deal with Nike last week. Together with other Nike’s golfer Tiger Woods he does a little competition.


Comedy Central: Hawks

Posted by Sander Janssen - Category: TV & Cinema Film

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Comedy Central, the notorious American television channel, doesn’t make a lot of commercials. But when they do, they get it spot on. This commercial seems to be a very boring one, but the ending makes up for all of it. Typically Comedy Central.