Pfizer wanted to do something special for the 11th birthday of Viagra. In the typical tongue-in-cheek Viagra style, they’ve made a party blower (featuring a Viagra pill pattern). These were handed out to internal sales teams who distributed them on the streets.
Pretty simple idea, but Viagra nailed it again with this one..
This is a short film made for ‘The Generic Man’ (a clothing store) and is called Tokyo/Glow. In the film you see the night time journey of an illuminated man from a crosswalk sign. To achieve the effect of a glowing man an original light suit was constructed using hundreds of feet of high-voltage LED rope lights and a translucent nylon outer shell. The film actually consists of thousands of digital stills that are brought back to life in a movie. The great music is performed by indie rock band Kidstreet.
Company: The Generic Man Agency: unknown Country: Canada
On January 8, Tropicana brought sunlight to Canadian city Inuvik, Northwest Territories which doesn’t have any sun for several months. A helium balloon producing over 100,000 lumens was hanging above the town.
The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which was launch after the Olympic closing ceremonies last Sunday. The campaign launched its new brand Tropicana Essentials Orange Juice.
Is this clip cool because we saw the hockeygame on sunday? You just have to admit there is some cool fotage used in it. Canadian actor Michael J. Fox appeared in a 2010 Olympic Winter Games special commercial before the Team Canada Hockey Game versus Norway on February 16. Enjoy
Company: Canadian hockey Agency: unknown Country: Canada
Posted by Sander Janssen on February 27, 2010 2 comments
Since CreativeCriminals went online we’ve seen some original examples of good media usage, and this concept proves again the possibilities are endless. It’s a bit forced into the concept, but the idea remains super! The yellow spinning part of the turnstile represents the brush of the mascara and the black part is supposed to be the eyelash.
Posted by Sander Janssen on February 14, 2010 No comments yet
This is a really scary campaign against smoking, but surely it will be very effective. Never saw this concept before, but aparantly it’s done before in The Netherlands AND in France. The clip still remains really good, and hopefully it won’t lose it’s effect this time in Cananda.
Company: Canadian cancer society Agency:DDB, Toronto Country: Canada
There is nothing more frustrating to the inspired artist than knowing what he or she wants to create but arriving at the store only to find that the materials he wants are out of stock or simply not available.
Deserres Art Store shows with this nice piece of ambient-artwork, that their store is never out of stock.
For the campaign they’ve used (image 1), 6.500 coloured pencils, (image2) 600 bottles of paint, (image3) 4.500 pastels..
In conjunction with the opening of the 2010 Canadian International Autoshow, Smart Canada has come up with a creative guerilla campaign. They’ve placed a giant shoehorn behind a Smart fortwo visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”.
RBC Bank is a full-service financial institution in the Southeastern United States that delivers straight-forward financial solutions along with practical consultancy. They’re are one of the main sponsors of the 2010 Olympic Torch Relay.
Together with BBDO, Toronto they’ve made this impressive ad where flames are travelling all across Canada with as final destination; Vancouver..
Company: RBC Bank Agency:BBDO, Toronto Country: Canada
Two weeks ago we’ve posted “The dog life of Salty’, the little salt-cellar that lost his home because of the low-salt sidekick meals of Knorr. In that last post he was trying to look for a job and hook up with a girl. But Salty wasn’t that lucky in both cases.
Maybe today he is?
Canada
