Worldwide support for the flood victims in Pakistan is starting slow. It’s one of the biggest disasters ever happened so there is a lot of money needed. With this print campaign the Canadian Red Cross is convincing people to donate for this cause. The copy says: “Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”
Posted by Rindert Dalstra on August 28, 2010 No comments yet
The federation of milk producers in Quebec, Canada created a giant milk carton on top of a bus shelter. Two busstops were selected, one at Montreal and the other one at Quebec. Fake milk was dripping on the side of the bus shelter, which had a image of a glass of milk on it.
Company: Le Lait Agency: Nolin BBDO Country: Canada
Posted by Bert Callens on August 19, 2010 1 comment
Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model aircraft Supply, offers the widest selection in British Columbia. They created a unique business card and sent it around via Direct Mail. By printing it on balsa wood and laser die cuttin it, people could assemble the business card into a small- and functional glider..
Watch it fly!
The LCBO, a conservative government agency wanted to run an ad in the annual pride guide of Toronto. But before creating the ad they reviewed the concepts internally. The gay members of the staff immediately selected the cheekiest concept. An amazing copy proves this, ending with the slogan: ‘But most of all, cheers to you. For being who you are. and proud of it.’
It looks like a skinny week in advertising, there are not a lot of good campaigns released this week. Or not at least good enough to share with you. That’s why we’ve been digging some archives and found this older spot for Volkswagen.
AdBands was a free stage in a local Canadian bar called ‘Revival Bar’. When you participate in this event you will be instantly famous, or at least according to this commercial.
Last winter we showed you this creative print advertisements made for Calgary Farmers’s Market. Now it is summer and of course the market is still open. Again a very creative idea build on their original one.
People who drive Smart cars have the ability to park almost anywhere they want in a busy urban environment. To promote this oversized bike lock where created and put around the car, making it look like the car is really small and can be parked anywhere.
Today we’ve found another billboard that has been turned into a sundial. The purpose of this billboard is to scare gamers for the launch of ‘Alan wake’ the highly anticipated psychological action thriller game on Xbox. The message is simple: ‘dark is deadly’, so when it turns night the shadow on the sundial is pointing at Dead.
Sapporo beer, one of the most popular brands in Japan. It is brewed in Guelph, Canada. The Canadian market is being given a new appreciation of the brand’s cultural heritage through “Legendary Biru” (biru is Japanese for beer), a 2 minute commercial exploring the brewing process behind Sapporo beer.
Canada
