Creative Criminals

Remember this campaign for Lego from 2011? Well this campaign continues in the same line. Just leave it all to your imagination. An idea can’t be any simpler than this.

The business card that tells you when to call. This card is printed on special pool pH paper. Prospective clients can dip the card into their pool’s water to test its balance level. The business card then changes colour to indicate whether or not they should call the phone number on the other side of the card.

‘Always put bread in your smoothies’, a little tip from a smoothie expert. This sentence doesn’t really make any sense does it? Well maybe it will after watching this little video from Dempster’s bread. Their grains bread contains many of the same vitamins and minerals found in fruits and vegetables. And they wanted everyone to know it, in an extreme but hilarious way.

STM (Société de transport de Montréal) is a public transport company in Montreal, which took all kind of old urban material, such as traffic signs, old benches, … and transformed all of these into furniture. This furniture was then put in a parc where people could relax..

To celebrate TBWA\Toronto’s 25th anniversary, they brought in their digital department from 1988. His name is Gary. And Gary is sipmly hilarious. He created an online card that captures the spirit of our past and our digital future. Check out the retro card on this website.

Your entire life’s memories are stored in your brain. And imagine losing those because of Alzheimer’s disease. All this is beautifully represented in this commercial.

The Canadian Tourism Commission invited Canadians to capture their country on film. The resulting footage was used to create an anthemic video inviting travellers around the world to visit Canada.

This is a great commercial, for the even better concept of Movember. People are growing their mustache every year in november to raise awareness for prostate cancer. And growing a mustache isn’t creepy at all. Or is it? Check it out in this fun spot.

A beautiful commercial for the non-profit organization SickKids. They will do anything for them, but they cant do it alone, so you got it.

A video created by Alex and Ben, two creative interns in the advertising industry seeking what everyone else in their position is: Employment! We can only endorse creative self-promo for youngsters in advertising. Good luck guys! See more on their website.