Creative Criminals

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BC Hydro: Powersmart

Posted by Sander Janssen - Category: TV & Cinema Film

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BC Hydro wants to remind the people of British Columbia they should not waste any power. Because power is just as scarce as other resources. BC Hydro claims that people are aware of limiting their waste but they don’t see the waste of power in the same light.


Broke Bike Alley: Business card

Posted by Sander Janssen - Category: Direct Marketing

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Broke Bike Alley’s business cards not only give you the information about the repair shop but they also help you to fix your bike. This iron business card lets you adjust your bolts and spokes and open your beer.


Quebec Health Ministry: Too much to lose

Posted by Sander Janssen - Category: Print
  • Company: Quebec Health Ministry
  • Agency: lg2, Quebec
  • Country: Canada Canada

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The Quebec Health Ministry released these 2 cool print ads to show the dangers of gambling. The slogan says: “You have too much to lose. Gambling: Help and Referral.” The families in the centre of the image illustrate you can lose more than just money when playing poker.



Calgary International Film Festival: Crying billboard

Posted by Sander Janssen - Category: Billboard
  • Company: Calgary International Film Festival
  • Agency: WAX, Calgary AB
  • Country: Canada Canada

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This is a billboard that actually cries, if it would have been a statue of The Virgin Mary they might consider it to be a miracle. It’s nicely done, but it reminds us a lot of this one we’ve posted over a year ago.


Captain Morgan: Gone

Posted by Sander Janssen - Category: TV & Cinema Film

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Captain Morgan is a brand known for their ads, the same story pops up over and over again, guys finding ways to go to a bar without their wives knowing it. Rindert posted this spot last month. Here we have 2 new commercials for you. The vibe of the spots is really nice.



Axe: Mocks Old Spice

Posted by Rindert Dalstra - Category: Billboard, Fake or Real
  • Company: Axe
  • Agency: Unkown
  • Country: Canada Canada

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Unfortunately we could not find a high quality image of this billboard but we do want to share this humorous advertisement with you. For those of you who don’t understand it, have a look at this 30-second commercial made for Old Spice. It was an instant hit.


Masterfile.com: He’s the Master

Posted by Sander Janssen - Category: TV & Cinema Film

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Masterfile is a website specialized in stock photos, it’s a resource for royalty free images. They made this weird commercial to promote their website, we’re not sure what to think about it but in a certain way it’s funny. The coolest part is the line that makes fun of the font Comic sans MS.


Subaru: Animated flipbook

Posted by Rindert Dalstra - Category: TV & Cinema Film
  • Company: Subaru
  • Agency: DDB
  • Country: Canada Canada

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To demonstrate the performance and power of the new Subaru WRX STI a real flipbook or zoetrope that comes to life only when the vehicle passes by. The animation that has been powered by the WRX STI driving past a series 760 hand-drawn frames to create one amazing animated story.

Watch the making of after the break


Sparrow Guitars: Reality

Posted by Sander Janssen - Category: Print
  • Company: Sparrow Guitars
  • Agency: Rethink
  • Country: Canada Canada

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In 2009, more Guitar Hero guitars were sold than actual ones. At Sparrow Guitars they thought this was a little crazy so they created these posters. They want to remember people that there’s just no substitute for the real thing. The biggest image is the best of the series, it refers to the legendary song ‘Smells like teen spirit’ by Nirvana.



Audi: Stay in school

Posted by Sander Janssen - Category: Billboard

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Probably everyone dreams of getting a cool sports car like the new Audi R8 Spider. You have to admit, this machine is extremely cool, but also extremely expensive. So if you someday want to buy one there is only one simple message: stay in school.