Creative Criminals

Some nice billboards designed for Coca Cola, the straws from the bottles are used in situations outside of the billboard. Can we call this ‘thinking outside the box’?

Edit: Rindert posted a similar ad back in 2009. It’s from the same agency, so probably these are new pictures of the campaign back then. Or maybe they’ve continued it with new ideas this year?

This elderly couple proves they still have that loving feeling. This passionate moment has been brought to you by Best Worst Movie – the true story behind the worst movie ever made, Troll 2.
Strange..

What better way to promote classes at the Pastry Training Centre of Vancouver than with a free pastry lesson? Printed on usable parchment paper with step-by-step instructions, there’s no longer an excuse for lackluster piecrusts. The parchment also includes a crust-rolling template for culinary school-grade rollouts.

During the Toronto film festival, Audi “guerilla’d” the city with minitiature models. They placed super powerfull magnets on the bottom of the models and sticked them on metal places all around Toronto. After people have struggled to pry the minitiature model, they saw a message at the bottom of the car “Nothing sticks like Quattro”.

The David Suzuki Foundation is an organisation that is concerned about the environment. With this guerrilla campaign they are reminding people of global warming. They created artificial tide lines in the city, so it looked like the city had been flooded.

McDonald’s helps the people in Toronto to cool off with these specially designed beach umbrellas. They used the straws and drink covers to assemble them. It is a part of McDonald’s Drink Days promotion. Thank you for the tip Cedric Sayous.

Worldwide support for the flood victims in Pakistan is starting slow. It’s one of the biggest disasters ever happened so there is a lot of money needed. With this print campaign the Canadian Red Cross is convincing people to donate for this cause. The copy says: “Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

The federation of milk producers in Quebec, Canada created a giant milk carton on top of a bus shelter. Two busstops were selected, one at Montreal and the other one at Quebec. Fake milk was dripping on the side of the bus shelter, which had a image of a glass of milk on it.

Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model aircraft Supply, offers the widest selection in British Columbia. They created a unique business card and sent it around via Direct Mail. By printing it on balsa wood and laser die cuttin it, people could assemble the business card into a small- and functional glider..
Watch it fly!

The LCBO, a conservative government agency wanted to run an ad in the annual pride guide of Toronto. But before creating the ad they reviewed the concepts internally. The gay members of the staff immediately selected the cheekiest concept. An amazing copy proves this, ending with the slogan: ‘But most of all, cheers to you. For being who you are. and proud of it.’