Creative Criminals

Sweden was the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a country. This idea combined with the (possible) PR-stunt with Sonja, a crazy citizen, posting crazy tweets, got this campaign an Grand Prix on Cannes.

One of the Grand Prix in Cannes Lions, the most known advertising awards in the world is for Coca-Cola. But not with a campaign as such you’d expect from Coke. No 3 minute long commercial or Vintage print ad, but simplicity itself. This outdoor ad has been made by Jonathan Mak Long, a 20-year old student just started working for Ogilvy Shangai. The posters shows two hands ’sharing’ a coke.

This campaign by LG is an award-winning ambient advertising campaign promoting the LG SolarDom microwave oven. Robotic seafood were placed in aquariums in food courts all around Bangkok. The seafood was designed in forms that were ready to cook in a microwave.Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swam like real fish, with the tagline, “Ready to eat.

This commercial is for Sequoia, kind of a French Whole Foods. The video is about a snail who has serious issues.. The campaign won a Film Craft Bronze Lion at Cannes Lions.

This cool billboard was made for Samsonite. The entire image is one big sculpture of devils and angels representing an airplane ride. Angels treat the people and devils handle the luggage and obviously a Samsonite suitcase survives hell. This one won a gold Lion at Cannes 2011. Be sure to click on the image to see the amazing details.

For today’s Cannes Lions post we selected the category Cyber. Three campaigns won a Grand Prix, all from American Advertisers. Also in Gold, Silver and Bronze you could say that the USA was the excellent pupil.



On of the Grand Prix is the ‘Pay with a Tweet’ campaign from the agency R/GA, based in New York. They launched the very first social payment system, where people pay with the value of their social network..



Grand Prix
The Wilderness Downtown, Google Creative Lab USA
Response campaign, Wieden + Kennedy, Portland USA

Gold
Sneakerpedia, Sapientnitro, London United Kingdom
Luicky Line, Dentsu, Tokyo Japan
Art Project, Google Mountain View USA
Lullabies, Forsman & Bodenfors, Gothenburg Sweden
Wall of Fame, Kempertrautmann Germany
Chrome Fast, BBH, New York USA
Prius goes plural, Saatchi & Saatchi, Los Angeles USA
Xylophone, Drill, Tokyo Japan
360° Publicis Conseil,Paris France
First iPad Motion Cover, Alexx Henry, Los Angeles USA
Heineken Starplayer, AKQA, London, United Kingdom
Getaway, Jung von Matt, Stockholm Sweden
Write the future, Wieden+Kennedy, Amsterdam The Netherlands
Cat, BBDO, Toronto Canada
The Force, Deutsch INC., Los Angeles USA
Unbearable, Lowe Strateus, Paris France
Life in a day, Toaster, London United Kingdom

Silver
Dream Recommender, Agency Two Fifteen, San Francisco USA
Monet 2010, Fabernovel, Paris France
Google Demo Slam, Hohannes Leonardo, NY USA
A new Warrior, DDB, Paris France
We are Tennis, R/GA, London United Kingdom
Decode Jay-Z with Bing, Droga5, New York USA
Attraction, DDB Paris France
Nike football + Team Edition, AKQA, London United Kingdom
Street Art View, Loducca, Soa Paulo Brazil
Chrome Fastball, BBH, New York USA
Super Mega Rainbow Updater, TBWA, London United Kingdom

Bronze
True Life Costs, DDB, London United Kingdom
The Winter Adjusted Offer, DDB, Stockholm Sweden
Tabio Slide Show, Projector, Tokyo Japan
Adidas Skycomic, TBWA/Hakuhodo, Tokyo Japan
Free, R/GA, New York USA
The Black Mamba, R/GA, New York USA
Happy Inside, Mother, London United Kingdom
The Human Jukebox, Akestam Holst Sweden
Sour/Mirro, Masashi Qanta, Sagoosha Hiroki, Tokyo Japan
Carlos, BETC Euro RSCG, Paris France
Peace Shadow Project, Hakuhodo, Tokyo Japan
The Girl Store, Strawberryfrog, New York USA
Dulux Walls, Euro RSCG, London United Kingdom
Show us your pizza, Crispin Porter + Bogusky, Boulder USA
Edding Digital Highlighter, Kempertrautmann, Hamburg Germany
Hurts don’t let go, Sony Music, London United Kingdom
Claynation Interview, Y&R, London United Kingdom
Worlds Smallest Character Animation, Aardman Animations, Bristol United Kingdom
Hidden Heroes, Grimm Gallun Holtappels, Hamburg Germany
Brew By Feel, Droga5 Sydney Australia
Diesel Island, Stink Digital, London United Kingdom
Training Club, AKQA, London United Kingdom
Airwalk IPUS, Y&R, New York USA
Mac & Jinx, Crispin Porter + Bogusky USA
School Land, JWT, Madrid Spain
Own Voice, Wieden + Kennedy, London United Kingdom
SXSW, R/GA, New York USA
The Canvas Experiment, Perfect Fools, Stockholm Sweden
Yahoo! Bus Stop Derby, Goodby Silverstein & Partners, San Francisco USA
Big Noses, Del Campo Nazca Saatchi & Saatchi, Buenos Aires Argentina
Darth Vader, Pool Worldwide, Amsterdam The Netherlands
Liquid Mountaineering, CCCP, Amsterdam The Netherlands
Panyee FC, Leo Burnett, Bangkok Thailand
Don’t Tell Ashtin, Berghs School of Communication, Stockholm Sweden
The Social Interview, R/GA New York USA
Your mom hates dead, Draft FCB, San Francisco USA
Save as WWF, Jung von Matt, Hamburg Germany

Yesterday we’ve presented you all the winners in the category Direct from the Cannes Lions 2011. Today we are continuing with the winners in the PR category.



A Grand Prix was awarded to Clemmenger BBDO, Melbourne, Australia for the “Break up” campaign. Have a look at all other winners after the film of this great campaign.



Grand prix
Break up, Clemmenger BBDO, Melbourne Australia

Gold
Tramp A Benz, Jung von Matt, Hamburg Germany
Watson, Ogilvy & Mather, New York USA
Keep a Child Alive, TBWA\Chiat\Day, New York USA
Shine A Light on Opportunity, State Education (School) Political Lobbying & Media Relations United Kingdom
Taxi Drivers’ University, Sancho BBDO Bogota Colombia
Skank’s Newest Song, Don’tTryThis, São Paulo Brazil
Water Mark, Leo Burnett, Sydney Australia
Vac From The Sea, Prime PR, Stockholm Sweden

Silver
Shave Sutra, BBDO, Mumbai India
Understanding Multiple Sclerosis, Hill & Knowlton, London United Kingdom
Parallel Lines, OneVoice, London United Kingdom
2 Minute Silence, Burson-Marsteller, London United Kingdom
Salute Trainer, Hakuhodo, Tokyo Japan
SocialPeace, FSB Communicoes, Rio de Janeiro Brazil
Watson, Ogilvy & Mather, New York USA
Silent National Anthem, Mudra Communications, Mumbai India
Get Tested Project, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv Israel
Break Up, Clemenger BBDO, Melbourne Australia
Fake It All anti-counterfeit awareness, Leo Burnett, Beirut Lebanon

Bronze
DM50, Exposure Promotions, London United Kingdom
American Rom, BV McCann Erickson, Bucharest Romania
Underheard in New York, BBH, New York USA
Inside Out, Ogilvy & Mather, Hong Kong China
The New AFLAC Duck Voice, The Kaplan Thaler Group, New York USA
A New Warrior, DDB, Paris France
KLM Surprise, Boondoggle, Amsterdam The Netherlands
The Messiah, TBWA\London United Kingdom
Doktor Proktor, Try Advertising Agency, Oslo Norway
Women for Sale, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv Israel
Tokyo Marathon, Special Banana, Dentsu Y&R Japan

From 19 till 25 of June the biggest international advertising awards will be held in Cannes. We will keep you up to date with all the campaigns that have won. Starting today with the category Direct.



A Grand Prix was awarded to MacCann Erickson Bucharest, Romania for the “American Rom” campaign. The winners of the Gold, Silver and Bronze Lions are listed below.



Grand Prix
American Rom, McCann Erickson Romania

Gold
Come Back Ferrorama, DDB Brazil Brazil
Burma Petition, JWT, New York USA
Homeplus subway virtual store, Chiel Worldwide, Seoul Korea
Friendship Machine, Ogilvy, Buenos Aires Argentina
Old Spice Body Wash Response Campaign, Wieden+Kennedy, Portland USA
American Rom, McCann Erickson Romania
Decode Jay-Z with Bing, Droga5, New York USA

Silver
Sprinter Applies for a Job, Lukas Lindemann Rosinski/Daimler, Hamburg Germany
Spark Hope Matchbook, Joe Public Johannesburg South Africa
The Human Jukebox, Åkestam Holst, Stockholm Sweden
Sound of Green, Åkestam Holst, Stockholm Sweden
The Big Trip, Baummann Ber Rivnay Saatchi & Saatchi, Ramat Gan Israel
Spread the TED, Ogilvy, Buenos Aires Argentina
4th Amendment Wear, Boulder USA
Save As WWF, Jung von Matt, Hamburg Germany
Come Back Ferrorama, DDB, São Paulo Brazil
Unexpected Luggage, Shackleton Madrid Spain
Builders of Infinity, Plan.Net Hamburg Germany
Drunk Valet, Ogilvy, São Paulo Brazil
Cardenosa, DDB, Madrid Spain
Santa’s Forgotten Letters, Ogilvy, São Paulo Brazil

Bronze
Living Christmas Cards, Åkestam Holst, Stockholm Sweden
We Deliver Your Download, Isobar, São Paulo Brazil
The Voice, Publicis Brussels Belgium
Invisible Pop Up Store, Y&R New York USA
Send a Message to the Future, Forsman & Bodenfors, Gothenburg Sweden
The Promise Keeper, Forsman & Bodenfors, Gothenburg Sweden
Photoshooting, Leo Burnett, Moscow Russia
BIC Tipp-Ex, A Hunter Shoots a Bear, Buzzman, Paris France
Musical Fitting Rooms, DDB Singapore
Digital Highlighter, Kempertrautmann, Hamburg Germany
Doppelganger Dog Adoption, Colenso BBDO, Auckland New Zealand
Poolball, Ogilvy, Buenos Aires Argentina
Revenge on Callcenters and Helpdesks, Mortierbrigade, Brussels Belgium
The Code, DDB, Bogotá Colombia
English Language Subtitles, Ogilvy, Lima Peru
Lie Detector, LDV United, Antwerp Belgium
My Car Is Your Car, Whybin\TBWA, Sydney Australia
Hidden Pizza Restaurant, Clemenger BBDO, Melbourne Australia
High Speeds, JWT, Bogotá Colombia
The Crying Invoice, Duval Guillaume Antwerp/Modem Belgium
Sound of Green, Åkestam Holst, Stockholm Sweden
4th Amendment Wear, Boulder USA
Save As WWF, Jung von Matt, Hamburg Germany
Repay for Good, Serviceplan, Munich Germany
Operation Christmas, Lowe-SSP3, Bogotá Colombia
Spread the TED, Ogilvy, Buenos Aires Argentina
Drunk Valet, Ogilvy, São Paulo Brazil
Cardenosa, DDB, Madrid Spain
Germany’s Biggest Search for Missing Children, Kempertrautmann, Hamburg Germany
Revenge on Callcenters and Helpdesks, Mortierbrigade, Brussels Belgium
Share Your Parents, Mortierbrigade, Brussels Belgium

Today the 56th edition of Cannes Lions started and will last untill the 27th of June. It is the biggest advertising event in the world, where the best commercials are awarded by a jury that consists of member from the best advertising agencies.


Cannes Lions is divided into eleven categories:
Films, Press, Outdoor, Lions Direct, Media Lions, Cyber Lions, Radio Lions, Promo Lions, Titanium & Integrated Lions, Design Promotion and PR Lions (new since this year)



Despite the popularity of this prestige contest, the entries descended with 20% this year due to the economic crisis.
To give you an idea, last year 28.284 entries were sent in, this year only 22.652..

But less quantity doesn’t mean less quality..
Some made a list of the favourites and yes, in the 3 months Creative Criminals is online, several of our ‘chosen ones’ are potential award winners.

Here are some examples:
Everybody is against Everybody
The T-Mobile Dance
Get it on
Sprint: Useless facts
Philips Carousel

Here’s another funny entry..
Ever busted your partner cheating on you, by sniffing somebody else?
No? Well this man does..

Last week I’ve posted two commercials of HBO.

To see them, click here.


For this week Cannes Lions selection, we’ve posted a funny dutch commercial.
It’s for ‘Centraal Beheer’ an insurance company.. The video is about two male nurses who get a new ambulance.
It won bronze on the elections of Cannes Lions 2008.