Sweden was the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a country. This idea combined with the (possible) PR-stunt with Sonja, a crazy citizen, posting crazy tweets, got this campaign an Grand Prix on Cannes.
One of the Grand Prix in Cannes Lions, the most known advertising awards in the world is for Coca-Cola. But not with a campaign as such you’d expect from Coke. No 3 minute long commercial or Vintage print ad, but simplicity itself. This outdoor ad has been made by Jonathan Mak Long, a 20-year old student just started working for Ogilvy Shangai. The posters shows two hands ’sharing’ a coke.
This campaign by LG is an award-winning ambient advertising campaign promoting the LG SolarDom microwave oven. Robotic seafood were placed in aquariums in food courts all around Bangkok. The seafood was designed in forms that were ready to cook in a microwave.Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swam like real fish, with the tagline, “Ready to eat.
This cool billboard was made for Samsonite. The entire image is one big sculpture of devils and angels representing an airplane ride. Angels treat the people and devils handle the luggage and obviously a Samsonite suitcase survives hell. This one won a gold Lion at Cannes 2011. Be sure to click on the image to see the amazing details.
For today’s Cannes Lions post we selected the category Cyber. Three campaigns won a Grand Prix, all from American Advertisers. Also in Gold, Silver and Bronze you could say that the USA was the excellent pupil.
On of the Grand Prix is the ‘Pay with a Tweet’ campaign from the agency R/GA, based in New York. They launched the very first social payment system, where people pay with the value of their social network..
The Wilderness Downtown, Google Creative Lab USA
Response campaign, Wieden + Kennedy, Portland USA
Dream Recommender, Agency Two Fifteen, San Francisco USA
Monet 2010, Fabernovel, Paris France
Google Demo Slam, Hohannes Leonardo, NY USA
A new Warrior, DDB, Paris France
We are Tennis, R/GA, London United Kingdom
Decode Jay-Z with Bing, Droga5, New York USA
Attraction, DDB Paris France
Nike football + Team Edition, AKQA, London United Kingdom Street Art View, Loducca, Soa Paulo Brazil
Chrome Fastball, BBH, New York USA Super Mega Rainbow Updater, TBWA, London United Kingdom
Yesterday we’ve presented you all the winners in the category Direct from the Cannes Lions 2011. Today we are continuing with the winners in the PR category.
A Grand Prix was awarded to Clemmenger BBDO, Melbourne, Australia for the “Break up” campaign. Have a look at all other winners after the film of this great campaign.
Break up, Clemmenger BBDO, Melbourne Australia
Tramp A Benz, Jung von Matt, Hamburg Germany
Watson, Ogilvy & Mather, New York USA
Keep a Child Alive, TBWA\Chiat\Day, New York USA
Shine A Light on Opportunity, State Education (School) Political Lobbying & Media Relations United Kingdom
Taxi Drivers’ University, Sancho BBDO Bogota Colombia
Skank’s Newest Song, Don’tTryThis, São Paulo Brazil
Water Mark, Leo Burnett, Sydney Australia Vac From The Sea, Prime PR, Stockholm Sweden
Shave Sutra, BBDO, Mumbai India
Understanding Multiple Sclerosis, Hill & Knowlton, London United Kingdom
Parallel Lines, OneVoice, London United Kingdom
2 Minute Silence, Burson-Marsteller, London United Kingdom
Salute Trainer, Hakuhodo, Tokyo Japan
SocialPeace, FSB Communicoes, Rio de Janeiro Brazil
Watson, Ogilvy & Mather, New York USA
Silent National Anthem, Mudra Communications, Mumbai India
Get Tested Project, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv Israel
Break Up, Clemenger BBDO, Melbourne Australia
Fake It All anti-counterfeit awareness, Leo Burnett, Beirut Lebanon
DM50, Exposure Promotions, London United Kingdom
American Rom, BV McCann Erickson, Bucharest Romania
Underheard in New York, BBH, New York USA
Inside Out, Ogilvy & Mather, Hong Kong China
The New AFLAC Duck Voice, The Kaplan Thaler Group, New York USA
A New Warrior, DDB, Paris France KLM Surprise, Boondoggle, Amsterdam The Netherlands
The Messiah, TBWA\London United Kingdom
Doktor Proktor, Try Advertising Agency, Oslo Norway
Women for Sale, Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv Israel
Tokyo Marathon, Special Banana, Dentsu Y&R Japan
Today the 56th edition of Cannes Lions started and will last untill the 27th of June. It is the biggest advertising event in the world, where the best commercials are awarded by a jury that consists of member from the best advertising agencies.
Cannes Lions is divided into eleven categories:
Films, Press, Outdoor, Lions Direct, Media Lions, Cyber Lions, Radio Lions, Promo Lions, Titanium & Integrated Lions, Design Promotion and PR Lions (new since this year)
Despite the popularity of this prestige contest, the entries descended with 20% this year due to the economic crisis.
To give you an idea, last year 28.284 entries were sent in, this year only 22.652..
But less quantity doesn’t mean less quality..
Some made a list of the favourites and yes, in the 3 months Creative Criminals is online, several of our ‘chosen ones’ are potential award winners.
For this week Cannes Lions selection, we’ve posted a funny dutch commercial.
It’s for ‘Centraal Beheer’ an insurance company.. The video is about two male nurses who get a new ambulance.
It won bronze on the elections of Cannes Lions 2008.