Creative Criminals

These 3 creative print advertisements are made for Madison, a car rental company. Tagline that goes along is: “Walk Less”.

Paris, is one of the most terrible cities to drive around. Next to the traffic jams and agressive driving style, insurances, maintenance and accidents makes driving a very expensive way of traveling. Europcar France ran a hidden-camera-campaign using crushed cars to raise awareness of renting rather than owning cars..
This is a must see prank..

This print advertisement shows only luxury cars in front of a school reunion party. Did everybody get rich or did they just rent the car for one day at Avis? Somehow we have seen this concept before, was there not a commercial in The Netherlands with the same idea?

To promote the Europcar minibus special cinema visitors experienced something they have never seen before, themselves on the big screen. A hidden camera films the audience and shows the crowds faces in a gigantic rear view mirror. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.

Everybody always thought that the rain capital of Europe was situated in the UK. But they’re wrong. 7 of the 10 most rainy cities are situated in the UK, but n° 1 on that list is Halle a city in Germany, positioned 175km South-West from Berlin. It rains 266 days a year and it drives the inhabitants nuts.. The residents are sick and tired of the constant rain fall and would also want to enjoy the sun to get a tan, playing watergames, drive convertible or just relax.

Impossible you would think, but think again!
Sixt, the car rental company found a solution which can make the inhabitants’ life more pleasant. They enlisted the help of a former fighter pilot Sandro Wolf who uses a special technique to “blow the clouds away”. In the documentary “Sun in Halle” you can see how Sandro saves the inhabitants of constant flooding and despair. From now on, they’re finally able to go out and have some fun, and go roadtripping with a convertible.
A convertible from Sixt, of course…