Creative Criminals

A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates?

The new Carlsberg TV ad,’Crate Escape’, is a humorous take on the film ‘The Great Escape’, it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.

To prepare England fans for the eagerly anticipated UEFA Euro 2012,Carlsberg have launched their new TV commercial – The Carlsberg Fan Academy. Funny commercial with an obvious link to Police Academy, the popular movies in the eighties and nineties.

F.C. København is a danish soccer club based in Kopenhagen. Like many soccer teams, one of the main sponsors is a beer brand. To open a new stand in their stadion, Carlsberg decided to baptize it, with the biggest beer bottle ever made.
Fake or Real?

You gather 148 bikers into a cinema and leave only two seats in the middle available. This provides us with great footage of unexpecting couples who buy the tickets for these two free spots. Do they make the right choice and leave? Or is it the right choice to gather all their courage and take place between these bad boys? If they make the right one it calls for a Carlsberg. This campaign was made in collaboration with the Belgian production company Monodot.

This print advertisement in Men’s Magazine Menzo is made for Carlsberg. What you need to do is tear out the page, fold the paper on the lines and fold it in two. Now you can open a bottle of Carlsber with it. The ad is titled: “ Probably the best ad in the world.

Carlsberg introduced a new commercial in the run-up of the world cup.
It shows a player of the English national team giving a team pep-talk and aims to the patriotism of the Brits by showing some historical figures of the English past.
Carlsberg, for England

I’m wondering if Carlsberg is the first beer brand that had this idea?
This is a campaign of 2006 and it shows two caps shaped as an oyster. The pearl in the middle is ofcourse a drop of their “best beer in the world”
So simple, yet so sublime..

Irish consumers can now share the secret of Carlsbergs brewing success in their new TV advertisement entitled “The Secret”. Carlsberg perfected the secret to brewing consistently quality lager in 1883 and then shared it with other breweries because Carlsberg knew that their original could not be beaten.

This commercial was developed specifically for the Irish market. What will Guinness say?

Today I couldn’t find any good campaign, that’s why I’ve been searching some archives. And I stumbled upon a great Belgian campaign for Carlsberg. Duval Guillaume Antwerp made this billboard to promote the new bottles for Carlsberg beer. And the promote the new bottles there is no better way than use the bottles themselves. Instead of using ink for this billboard, they wrote the text with bottles.