Posted by Sander Janssen on February 28, 2010 No comments yet
Audi is sponsoring the US Ski Team at the Vancouver 2010 Winter Olympics, to communicate this they’ve made an evolving set of online films named “Truth in Motion”. “What does it take to be the best athlete in the world? A combination of passion, speed, precision, and determination”.
The documentary was shot by Anonymous Content director Brett Morgen with executive producer Rick Gentile.
The full documentary can be downloaded free on iTunes or viewed on Hulu.
After the jump some other short pieces of the documentary and a making off.
Posted by Sander Janssen on February 26, 2010 2 comments
Volkswagen keeps introducing innovations in their cars. One of their new assistance systems is called ‘Lane assist’. It alerts a driver when he is deviating from the road, a problem usualy caused by tiredness. The clown in this ad is just perfect, it looks like it’s been done by Stephen King himself.
Throughout the years mankind found better and faster solutions to get from point A to point B. Riding a horse, by boat, by bike, by train, by car, by airplane, … we’ve seen it all!
What will the next step be? By rocket or by teletransporter? Who will tell..
For this weeks’ Vintage Tuesday we’ve selected 6 vintage ads promoting different ways of transportation. Bicycle – Boat – Train – Bike – Car – Airplane.
You can clearly see not only the way of transport changing, but also the way of promoting it..
Enjoy!
“It’s not nature who should adapt”.
With this tagline Skoda and Leagas Delaney made this print campaign where they strive for more respect for the nature. Many people dump their old car parts in the woods which endanger the life of many animals.
Posted by Sander Janssen on February 16, 2010 1 comment
At the 2009 Frankfurt Auto Show Mercedes-Benz released the new SLS AMG model. It’s their new supercar with 571 horsepower and a top speed of 300 km/h (180mph). But the real special thing about this car are the Gullwing doors. These doors make the car a real icon. To communicate this special release they created a unique billboard. Just a simple poster placed under a glass cover, but the glass doors are left open in the same style as the Gullwing doors.
In conjunction with the opening of the 2010 Canadian International Autoshow, Smart Canada has come up with a creative guerilla campaign. They’ve placed a giant shoehorn behind a Smart fortwo visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”.
Lamborghini is the luxurious car brand creating futuristic yet stylish sport cars.. From the beginning in 1963 till now, Lamborghini has achieved widespread recognition for its sleek, exotic designs, and its cars have become symbols of performance and wealth.
All the Lamborghini’s are made in Sant’Agata Bolognese, a small commune in the province of Bologna, central Italy. And that it is pure Italian craftsmanship, is proven in this print ad..
Everybody knows Smart, the automotive brand of Daimler AG and manufacturer of microcars and superminis. The idea behind the car was to create a vehicle easy to park and short enough to allow “nose-in” parking. Its length of 250 centimeters would equal the width of a regular parking slot. The ideal car for in town!
And small cars are fuel efficient, very efficient..
Posted by Sander Janssen on February 1, 2010 No comments yet
The new television spot to celebrate the 200th anniversary of Peugeot is really good. This amazing production took 7 days of filming in HD, they did this in a big hangar in Mons (Belgium). The message for the new campaign goes as following: Combine worlds. Mix ideas. Blend technologies.
The animation delivers the message in a great way.
Company: Peugeot Agency: EURO RSCG Country: France
Posted by Rindert Dalstra on February 1, 2010 No comments yet
This creative billboard advertisement was created for the new Volvo C70 back in 2006. As you can see the tag line say: “Almost completely safe”. Let’s just say that those pigeons may cause trouble when you drive with the roof open.
Norway
Czech Republic
Germany
Canada
France
USA
