Creative Criminals

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Fiat: Topless

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Fiat
  • Agency: Unknown
  • Country: Worldwide

0 comments

Sexy commercial from Fiat, promoting its Fiat Abarth 500 Cabrio, featuring a black scorpion and a sexy woman (obviously) tanning. As the camera slowly slide its way up her legs, over her butt and across her back, a scorpion works its way up to the back of her bikini top..


Mini: Driving Dog

Posted by Bert Callens - Category: Media
  • Company: Mini
  • Agency: Unknown
  • Country: New Zealand New Zealand

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Cool campaign from Mini in cooperation with SPCA (Society for the Prevention of Cruelty to Animals), New Zealand. Every year, the SPCA need to find homes for thousands of dogs, who have been abused, abandoned, or just forgotten. To show these dogs are more then animals, Mini and the SPCA set up a training to let dogs drive..
Fake or Real?


Volkswagen: Polowers

Posted by Bert Callens - Category: Online
  • Company: Volkswagen
  • Agency: DDB
  • Country: Spain Spain

1 comment

Polowers, are Polo Followers. The Polo is a popular car amongst young people. DDB Spain therefore developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second.


Renault: Red is dead

Posted by Sander Janssen - Category: Print

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In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.



Mercedes: Sex

Posted by Bert Callens - Category: Billboard

3 comments

This is a cool billboard ad from Audi, where it shows 2 rings, equals Marriage (=Ehe), en 4 rings (the logo of Audi) equals Love (=Liebe). But then Mercedes decides to go a step further, by putting its logo to the billboard next to Audi’s one, and saying “Mercedes = Sex”..



Hyundai: Virtual Test Drive

Posted by Bert Callens - Category: Ambient

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As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30. By playing the game, people got to learn about the vehicle and share the experience with their friends.


Jeep: Wash Stencil

Posted by Bert Callens - Category: Outdoor

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Jeep means Off Road, and Off Road means dirty cars. And in Mexico City, a place with 3.5 million vehicles, there’re many with “The Jeep Spirit”, but they don’t know it yet.
So why not leaving them a message?


Toyota: Unreal

Posted by Bert Callens - Category: Online, TV & Cinema Film

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A man trapped inside a fake CGI city discovers a Toyota GT86 from the real world. He feels alive for the first time and decides to make his escape..
Brilliant commercial from Toyota UK!