Creative Criminals

Normal, Illinois, has had a long relationship with Mitsubishi. The Midwestern town has been the site of a manufacturing facility for many years. To launch the new electric 2012 Mitsubishi i next month, 180 LA is transforming this sleepy little town into EVTown, USA.

Well this is a little overconfident, but they’ve surely kept it clean and simple. Probably not the best ad to show to you wife when you want to buy a new Saab but it will surely turn a smile on the face of men.

The road is not exactly a place of intelligence. You read about it. You hear about it in the news. You witness it every day on your commute. Which is exactly why Audi engineered the highly intelligent new Audi A6 – built to combat whatever “genius-ness” the road throws its way. This spot shed some light on the current state of our unintelligent roads and drivers, offering up the A6, a car that makes 2,000 decisions a second, as a solution.

Can a smarter dummy help make a safer vehicle? See how Lexus is engineering amazing with digital crash test models that give engineers a better understanding of the human body.
Click ‘read more’ to view the making of.

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Wonderful billboard combination for Volkswagen. The new Golf GTI goes from 0 to 100km/h in 6.9 seconds. Perfectly illustrated with these two numbers.

The new Cadillac is so irresistible people tear out the picture out of a magazine immediately. Or was it already torn out in the first place? A great way to attract attention without even showing an image of the car.

Cool Tv-campaign which will be running in the United States soon. In the beginning you would think the video is an ad for a shooting game, but then out of nowhere three hamsters turn up and start dancing on the Party Rock Anthem Shuffle. The hamsters were also present on TV last year, click read more to view the video.

This video is made by BMW to show their new technologies. Instead of enumerating all their new features, they explain how to steal a pearl necklace taking advantage of their amazing driving technology. Nice example of brand storytelling!

This new commercial for Volkswagen summarizes the cabriolet lifestyle perfectly. Showing images of kids playing and the copy: “Remember how the cars you had most fun in never had a roof?”.