Centraal Beheer Achmea is a Dutch Insurance company. It was founded in 1909 in Amsterdam and moved to the city of Apeldoorn in the 70’s.
In 1984 the company decided to launch a campaign that should expand their brand awareness and create a positive association with the insurance company. They advertised with the words: “Even Apeldoorn bellen” meaning “Just call us, Apeldoorn”.
In the commercials people experience awkward/painful situations that are very humorous for the viewers. The commercials are mostly in Dutch (some in English) although very little Dutch is spoken; the situations are understandable without the knowledge of Dutch.
In 2009 they stopped these popular commercials due to an attempt to assassin the Queen in Apeldoorn. The relation of the slogan “Just call us, Apeldoorn” is too close related to the attempt to kill the Queen in Apeldoorn.
For this week Cannes Lions selection, we’ve posted a funny dutch commercial.
It’s for ‘Centraal Beheer’ an insurance company.. The video is about two male nurses who get a new ambulance.
It won bronze on the elections of Cannes Lions 2008.