Creative Criminals

Great idea to make people awar that a bad breath is no good. Not for you, not for the others. JWT, Hong Kong created a flipbook showing an attractive woman who appeared to be speaking as you flip the pages. What no one knew was that the agency inserted a bad onion smell in the flipbook. On the end of the flipbook, people got a coupon for Listerine.

One of the Grand Prix in Cannes Lions, the most known advertising awards in the world is for Coca-Cola. But not with a campaign as such you’d expect from Coke. No 3 minute long commercial or Vintage print ad, but simplicity itself. This outdoor ad has been made by Jonathan Mak Long, a 20-year old student just started working for Ogilvy Shangai. The posters shows two hands ’sharing’ a coke.

Chinese company Huawei has announced the Australian launch of its latest low-cost Android phone, the IDEOS X1. Sydney based advertising agency ArnoldFurnace created six nice print advertisements to promote the smartphone.

Volkswagen and Ogilvy Beijing recently suprised with a very creative campaign. They placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They then invited readers to take part in the Scirocco Cup Augmented Reality Challenge. After heading over to sciroccocupchina.com, players could hold up the insert to their webcam and take control of a Scirocco race car, dictating left to right movement on screen by turning the wheel shaped maker.

This cool billboard was made for Samsonite. The entire image is one big sculpture of devils and angels representing an airplane ride. Angels treat the people and devils handle the luggage and obviously a Samsonite suitcase survives hell. This one won a gold Lion at Cannes 2011. Be sure to click on the image to see the amazing details.

This isn’t the first time we see this concept (remember Oreo?), but it was still worthy enough to post. Oversized bowls of dipping sauce sit at the base of the elevator banks in one of Shanghai’s most popular shopping malls. As each elevator descends, it looked like if nuggets were lowered into the sauce.

Every year Chinese consumes 45 billion pairs of disposables wooden chopsticks which equal around 25 million trees.

Over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai were recovered to create a 5-meter-high-chopstick-tree. Through the fallen chopstick-tree, they alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.

Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Since fish food looks pretty similar to dandruff, these fish think they are getting fed. Instead their owner should use Head & Shoulders.

Midea is a Chinese electronics manufacturer based in China. For its powerful fan, the company and Firstell Communications made this giant print. The Haitong Building, a well known Shanghai landmark, has a unique curved top, as seen on the picture. Midea used the form of the building by placing on the building next to it, a gaint fan. That way they created the illusion as if one of their powerful gust from a Midea electric fan made the building move..

The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first. The outdoor specialist adopted this iconic action of planting flags, the only thing need was a mobile phone to plant virtual red flags. The race was on to see who would be the one to conquer China.