Creative Criminals

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Doritos: The rise & fall of Esteban Ortega

Posted by Rindert Dalstra - Category: Online, TV & Cinema Film
  • Company: Doritos
  • Agency: AMV BBDO
  • Country: United Kingdom United Kingdom

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The video tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito flicker. The short film style TVC closes on a call to action that drives the user to a game be played through Facebook or through a mobile device, both iOS and Android. Check out the Facebook game.


Pringles: Hot air Balloon

Posted by Rindert Dalstra - Category: Print

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This print advertisement was made for Pringles’ hot and spicy range back in 2008. To promote the hotness of these chips, they left out the machine that generates the hot air, which makes the balloon rise. Instead the hot breath of this person would do the trick as well.


Pringles: Rice

Posted by Rindert Dalstra - Category: Print
  • Company: Pringles
  • Agency: Grey
  • Country: Hong Kong Hong Kong

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Advertising agency Grey in Hong Kong designed these three print advertisements for a new kind of Pringles called Rice Infusion. Nice creative idea if you consider that the following dishes generally are served with normal rice.



Doritos: King of Ads

Posted by Rindert Dalstra - Category: Ambient, Outdoor
  • Company: Doritos
  • Agency: Unkown
  • Country: United Kingdom United Kingdom

1 comment

To promotion Doritos’ ‘King of Ads’ competition, the three finalists were showcased alongside the Doritos ‘Giant Living Room’ in London. The stunt was aimed at driving the public to vote for their favorite ad between the three final contestants. The winner of the competition wins 200,000 Pounds and have their advertisement aired on British television.



Frito-Lay: Salsa

Posted by Bert Callens - Category: Animation, TV & Cinema Film

4 comments

Tostitos is a brand of tortilla chips and dips produced by Frito-Lay. They are made from all-white corn and best with dip-sauce. In this video the Brand Tostitos and Goodby, Silverstein & Partners made an impressive animation video.
I feel like eating dip sauce right now..


Hunky Dorys: Sexy Rugby

Posted by Bert Callens - Category: Online, Print
  • Company: Hunky Dorys
  • Agency: Chemistry
  • Country: Ireland Ireland

2 comments

In Ireland there has been a lot of controversy against the latest campaign of Hunky Dorys, a potato chips manufacterer. The campaigns features some beautiful models playing rugby with suggestive headlines such as “Are you staring at my crisps?”. Moreover they launched an interactive website where you could take a peek in the locker room.. Clearly an attempt to cath the attention of the young male target market.

What’s wrong with that, most of us would say. Well, the Irish rugby officials do not want their sport to be associated with such ‘filth’.
They should be glad, it is free advertising for their sport!



SunChips: Removing

Posted by Sander Janssen - Category: TV & Cinema Film

1 comment

Frito-Lay is a company that produces potato chips, but it’s extremely concerned about the environment as well. They dream of a world with less waste. That’s why they’ve introduced a bag made from plants so it’s fully compostable. A chips package is designed to fully break down in just 14 weeks.
After the jump you can see a movie that shows the composting process of one bag of chips.


KIMs: No chips

Posted by Rindert Dalstra - Category: TV & Cinema Film
  • Company: KIMs
  • Agency: Unkown
  • Country: Denmark Denmark

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KiMs is a Danish owned brand of chips and snacks. Apparently two men took the wrong bag with them out of the supermarket. The slogan that goes along with this funny TV commercial is “No KIMs no joy.” Somehow it reminds us of the Heineken walk-in fridge commercial.

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Doritos: Guitar Loser

Posted by Bert Callens - Category: TV & Cinema Film

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This is the story of Alan a wannabe rock star.
Alan has everything what a real rock star should have: the trappings, the leather jacket, the pants, his long hair and even the androgyny looks.. The only thing he misses, is talent..
So that makes him the perfect Guitar Hero..

Check out the whole video, it’s really worth while waiting until you see when Alan finds his new destiny.. Actually I was kind of happy for him at the end..

It’s a four-minute-plus music video that is made for Doritos , pushing the brand’s tie-in with Guitar Hero in the U.K.


Lay’s: They are gown closer than you think

Posted by Rindert Dalstra - Category: Ambient

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The world famous potato chips company Lay’s lets people believe that they grow their potatoes above the Jackson Tunnel. Nice way the catch your attention. The billboard in the tunnel says for obvious reasons: “Our potatoes are gown closer than you may think”.