Creative Criminals

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Kit Kat: White Chocolate Art

Posted by Bert Callens - Category: Ambient, Online
  • Company: Kit Kat
  • Illustrator: Mike Watt
  • Country: Australia Australia

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Niece piece of artwork. Kit Kat decided to commemorate its limited-edition white-chocolate Kit Kats by taking the last 50 and getting illustrator Mike Watt to melt them down and create 50 original illustrations from them. After crushing and melting the things, he painted the resulting goo on canvas and used a knife to scrape away the sections he didn’t want, leaving behind a white-chocolate relief.


Hashahar Haole: John Cleese

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Hashahar Haole
  • Agency: Inbar Merhav Nissan
  • Country: Israel Israel

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This is an odd commercial for Hashahar Haole, an Israeli chocolate brand. John Cleese, the british comedian, plays a Western general who, at the behest of Israel, accidentally orders a military strike on a foe, presumably Iran. Some think of it as propaganda, some think it is funny.
What do you think?


Milka: Cursor Meeting

Posted by Bert Callens - Category: Online

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One of Milka’s tagline is “Bringing people together”. But in these modern, digital times it is hard to bring people together. That is why they created the very first online cursos meeting where people could come together als a cursor..


Cadbury: Million Thanks

Posted by Bert Callens - Category: Ambient
  • Company: Cadbury
  • Agency: Publicis
  • Country: United Kingdom United Kingdom

2 comments

Cadbury UK recently reached one millions fans on Facebook. To thank their followers they made a giant ‘Facebook-thumb’ made out of Chocolate. 48 hours and 3 tonnes of chocolate later this was the result..


Cadbury: Flying Ostrich

Posted by Bert Callens - Category: TV & Cinema Film

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Cadbury isn’t a traditional candy advertiser; no boring buy-me! messages or exaggerated TV-commercials, Cadbury is an advertisers that likes to be striking and original. Remembered their gorilla-commercial that won several awards?
Well now, they used an ostrich to make another feel-good commercial..


Cadbury: Adapted Youtube Player

Posted by Bert Callens - Category: TV & Cinema Film

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Cadbury, one of the most known chocolate brands in the world has used Youtube in a clever way to promote its new roll pack. The idea is fresh and a good out-of-the-box example, but regrettably that the elaboration isn’t so astounishing.
Click on the image below to be directed to their Youtube page!


Cadbury: Here today goo tomorrow

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Cadbury
  • Agency: Publicis
  • Country: United Kingdom United Kingdom

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Cadbury creme egg is a popular chocolate candy in England. Every year Cadbury launches a promotion campaign right before easter. In 2008 the ads began on January 1, the earliest Cadbury has ever started a Creme Egg campaign. But in 2008 the campaign was different, Cadbury got rid of their old image, they released a multimillion-pound campaign.
It exists out of 3 parts: the first part is a series of 20 television ads, they got a tremendous viral result online. They also made an interactive bus shelter ad, thirdly they did ad placements in online video games. You can check it all out on this website.

The slogan for the campaign delivers the main idea: “Here today, goo tomorrow”.

Normally there should be 20 ads in total for the first season, I only found 16 of them. Can anyone help me with the others? We saw the ultimate finale of the season yesterday, but I can’t find it online. It’s a slow motion version of the mousetrap video featuring 225 Creme Eggs being “gooed” in mousetraps requiring 23 hours to set up but just nine seconds to shoot.

The last movie is a home made egg goo commercial, it was entered for a competition organised by Cadbury.

Enjoy the other TV adverts after the jump.


Cadbury: Chocolate

Posted by Rindert Dalstra - Category: TV & Cinema Film

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Women like chocolate and men known it is hard to please a lady. That is why Cadbury (chocolate) advertises with the following slogan: A man will never be as good as whole Cadbury! If you watch the three commercials you will soon known why.