Karen, a friend of ours gave us this ad. The commercial promotes a cleaning product that works with cold water. Although the execution is brilliant the concept looks a least a bit strange. The tagline that goes along is: “ Now you can wash up in cold water.”



Company: Magistral
Agency: Grey, Buenos Aires
Country: Argentina

Glassex Window Cleaner did launch an appealing advertising campaign laying importance on the efficiency of the product. The campaign showing how the cleaning capacity of Glassex giving a hard time to pets depicting it cleans that efficiently that could cause accidents.

The copy of the print advertisement reads, ‘Cristales Invisibles (invisible glasses)

Company: Glassex
Agency: JWT
Country: Spain

Ajax, the household and industrial cleaner did a small ambient campaign in Romania.
Small & simple, but creative..

They used the entrance doors of supermarkets in a very creative way: they modified the doors to look like they’re dusty, with in the middle two gigantic squeegee’s (the tool you need to clean your window).
When people were standing outside, they couldn’t see anything through the doors, but as they entered it looked like the squeegees cleaned all the dirt away.
Maybe this campaign isn’t the most creative one you have ever seen, but you have to admit; for a cleaning product, it’s pretty good.



Company: Ajax
Agency: Tempo Advertising, Bucharest
Country: Romania