Creative Criminals

A simple image can say more than a thousand words. This Cillit Bang bottle says it all. Now that’s some powerful cleaning in a bottle!

Colon 101 is said to remove 101 different kinds of stains. You think they are overreacting? The commercial ‘proves’ otherwise, it is possible to have over 100 different stains on your clothes.

The new print ad for Tide is pretty cool. How do you illustrate a stain remover in a print ad? By letting the reader remove the stain himself. Some advanced folding techniques are required to make this ad work.

Here is what we call a successful and daring cleaning-product campaign. It is for Dirty Dishes and is made by DDB, Melbourne. The two videos shows to macho-men, 1 fireman and 1 cowboy. Before they even can start to talk dirty to all the ladies out there, Dirty Dishes jumps in and gives the two dirty boys, a good washing.. Together with these funny videos, this mini-website complement the whole campaign.

Karen, a friend of ours gave us this ad. The commercial promotes a cleaning product that works with cold water. Although the execution is brilliant the concept looks a least a bit strange. The tagline that goes along is: “ Now you can wash up in cold water.”

Glassex Window Cleaner did launch an appealing advertising campaign laying importance on the efficiency of the product. The campaign showing how the cleaning capacity of Glassex giving a hard time to pets depicting it cleans that efficiently that could cause accidents.

The copy of the print advertisement reads, ‘Cristales Invisibles (invisible glasses)

Ajax, the household and industrial cleaner did a small ambient campaign in Romania.
Small & simple, but creative..

They used the entrance doors of supermarkets in a very creative way: they modified the doors to look like they’re dusty, with in the middle two gigantic squeegee’s (the tool you need to clean your window).
When people were standing outside, they couldn’t see anything through the doors, but as they entered it looked like the squeegees cleaned all the dirt away.
Maybe this campaign isn’t the most creative one you have ever seen, but you have to admit; for a cleaning product, it’s pretty good.