Toppits cling film is a product that keeps groceries fresh. To make this rather common fact interesting, they place the product benefit “Keeping it fresh” in an unusual environment using an eye-catching ambient by cleaning the wall where the cling film is placed.

The main target group of women that are head of the household are reached on the way to work or to the supermarkt.



Company: Toppits
Agency: Grey, Düsseldorf
Country: Germany