Creative Criminals

Hugo Boss has just launched a new interactive video campaign, and the first of its kind on Youtube. An interactive story has been created called ‘KINO’, where users control the storyline through subtle head movements.

To experience it go to the Youtube page or click on the link in the video.

Adidas is set to launch a massive global advertising campaign created by Montreal agency Sid Lee. Adidas Canada president Steve Ralph described the “All Adidas” campaign—which will debut in more than 100 countries as a “one-brand anthem” that will promote each of the athletic apparel company’s three product lines: Performance, Originals and Style. The video features Derrick Rose, Lionel Messi, Katy Perry and Dwight Howard.

These two (gorgeous!) ladies walking the street are constantly getting stared at by the guys. They wanted to show how ‘unsubtle’ guys always look at pretty girls asses. So they decided to plant a small camera on one of the girls’ jeans.. The result is hilarious.
(This ‘fake or real’ campaign was the idea of Levi’s)

WeSC is a streetwear brand in Sweden. To connect the brand with music and art they created an interactive shopping window. Users built their scenario online by choosing an activist. They uploaded an image and created a personal pattern using a kaleidoscope tool.

Who said old people couldn’t look good? In Italy, considered to be one of the most fashionable countries, they’ve came up with the following funny commercial. Agira, a small village in Sicily, was picked to dress up some seniors, each with their own style..

Girls, the tables are turned! In the following video you can see how a man gets always looked at, stalked and abused by the other sex.. The campaign is for Jack & Jones, one of the brands of Bestseller, a privately held family-owned clothing company based in Denmark.

After th teasers, the two sexy full clips of Ronaldo and Megan Fox are out now. It shows them in a Vintage-sort-of-way, dressing theirselves with occasionally a bit of naked flesh.

In Sri Lanka a new Levi’s shop opened recently. To make people aware of their new shop, Saatchi & Saatchi helped the Jeans manufacterer promoting its shop by creating a guerilla-campaign.
They’ve put a giant piece of jeans fabric on the street to show its strength and moreover they created the illusion that the street was a giant jeans, by putting (giant) stitches on the edge of the street.

Calvin Klein Jeans replaced three of its billboards not with another too-sexy montage of scantily clad models, but with a bright red QR code under the words “Get It Uncensored.”
Passersby could use their smartphones to snap a picture, which would pull up an exclusive, 40-second commercial featuring models like Lara Stone. Afterwards viewers could then share the code with their Facebook and Twitter networks.

Jeans slipped down so underpants are visible is trendy among youngsters; if babies would follow this trend you would get the following pictures. Unfortunately this idea has been done before.