In Sri Lanka a new Levi’s shop opened recently. To make people aware of their new shop, Saatchi & Saatchi helped the Jeans manufacterer promoting its shop by creating a guerilla-campaign.
They’ve put a giant piece of jeans fabric on the street to show its strength and moreover they created the illusion that the street was a giant jeans, by putting (giant) stitches on the edge of the street.
Calvin Klein Jeans replaced three of its billboards not with another too-sexy montage of scantily clad models, but with a bright red QR code under the words “Get It Uncensored.”
Passersby could use their smartphones to snap a picture, which would pull up an exclusive, 40-second commercial featuring models like Lara Stone. Afterwards viewers could then share the code with their Facebook and Twitter networks.
Company: Calvin Klein Agency: Unknown Country: USA
Posted by Rindert Dalstra on August 4, 2010 1 comment
Jeans slipped down so underpants are visible is trendy among youngsters; if babies would follow this trend you would get the following pictures. Unfortunately this idea has been done before.
Yesterday we posted a tweet about an amazing stop motion video. Unfortunately at that moment we could not publish it on our blog since we thought it had nothing to do with advertising. Today we found out that Mike’s walks across America from New York to San Francisco has actually been sponsored by Levi’s. You can view his whole journey on Google Maps.
Diesel is currently running their newest campaign “Be Stupid” worldwide. It encourages the consumers to be stupid, as smart isn’t cool. This campaign is executed in Germany and wanted to show the ridiculousness of spending so much time on social media. On a festival day in Dusseldorf they’ve created a concept called “FacePark” where people could waste their time instead online, in the park.
“Smart is Digital, Be Stupid”
In Palermo, a clothing company put up large billboards of Hitler, showing the Nazi leader, dressed in a pink uniform with a heart armband, telling young people to change style. The billboards said: “Change style. Don’t follow your leader.”.
Logically, there has been a lot of controverse around this campaign. Yet the company defends itself by claiming that the posters ridicule Hitler and encourage young people to make their own choices.
The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first. The outdoor specialist adopted this iconic action of planting flags, the only thing need was a mobile phone to plant virtual red flags. The race was on to see who would be the one to conquer China.
A 10 by 10 meters mosaic of Vincent Van Gogh’s famous self-portrait, made out of 2070 polo shirts using 24 different colours, is now on display in the lobby of the Marunouchi Building, near Tokyo Station.
It was created as part of a campaign by Onward Kashiyama CO, which is an apparel maker based in Tokyo. It took 20 staffers about three and a half hours from early morning to arrange the portrait.
Company: Onward Kashiyama Agency: Unkown Country: Japan
Since the first flashmob of Improv Everywhere, many groups/organizations have done the same.
T-mobile with its dance in Liverpool Street Station and sang the song Hey Jude with thousands of people on Trafalgar Square in London. Also in Belgium VTM, the TV-station, copied the success story and danced around in the station of Antwerp for one of their shows.
Now H&M followed the trend and got 55 stylish kids surprise the public at Union Square in San Francisco with a hip hop dance battle that showcases the latest H&M Kids fashion.
This is a short film made for ‘The Generic Man’ (a clothing store) and is called Tokyo/Glow. In the film you see the night time journey of an illuminated man from a crosswalk sign. To achieve the effect of a glowing man an original light suit was constructed using hundreds of feet of high-voltage LED rope lights and a translucent nylon outer shell. The film actually consists of thousands of digital stills that are brought back to life in a movie. The great music is performed by indie rock band Kidstreet.
Company: The Generic Man Agency: unknown Country: Canada
Sri Lanka
USA
Belgium
Germany
Italy
China
Japan
Canada
