Creative Criminals

Daffy’s, a high fashion retail store, recently opened up and wanted to inform their customers of their new store location and amazing sales of up to 80% off high end fashion. The challenge was how to break through all the clutter in one of the most advertised cities in the country. In order to do this, they decided to bring back the old peep show and sleaze factor of old Times Square New York.

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up.

This video is a 100 year countdown to the grand opening of Westfield Stratford City on September 13th 2011, and celebrates a century of East London fashion, dance and music.

Directed by Jake Lunt, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.”

Instead of only calling for your mom when you need her, you can call her this time to thank her for everything she has done for you. Only using the word ‘mom’ conveys this message perfectly.

Lee wanted to spread their eco-friendly image amongst its customers. Just using a recycled bag just doesn’t do the trick anymore, so they took it a step further. The ‘Never Wasted’ shopping bag can be reused in many different ways. You can turn the bag into a board game, a penholder, a condom-cover and so on. A really cool and interactive way to promote Lee’s image, and it’s positive when people recycle this bag because the Lee brand name stays visible on all the results. Because of the great success the initial production of 3,000 bags just wasn’t enough, so they made 300,000!