Creative Criminals

Cloud, a television commercial reinforcing the Guinness brand positioning, “Made of More”. Launched on the UK and Irish Guinness Faceboook page, the ad will be shown on British and Irish television, digital and cinema outlets, supplemented by print and digital elements. The campaign celebrates the attitude shared by the brand and its drinkers – getting more out of life by putting more in.

This open-air mall in Brazil wanted to give people something only their mall could offer them; clouds. People could select a type of cloud they wanted to launch and then tweeted about it. A special machine generated the clouds by ussing bubbles and send them skywards.
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