TurkeyThese are one of the better billboards from the last weeks. CNN is using a really direct approach in this new campaign. They created the illusion that a piece of the poster was torn away and there is another poster underneath it with a complete different version of the story.
TurkeyCNN Turk presents its coverage of current news as the place the reporters go to for information, in “Cameraman”. Reporters with microphones line up to interview a CNN cameraman.
GermanyGo beyond borders is the new slogan for CNN international. In the end of 2009 they created this unique stunt in the centre of Berlin, it has been done to remember the fall of the Berlin wall. To mark the former border they needed to use 40 kilometres (25miles) of tape. And at certain places next to this line a ‘tape artist’ created some great pieces of art. The campaign was certainly impactful, over 2.000.000 people saw CNN’s new slogan