Posted by Rindert Dalstra on January 17, 2010 2 comments
This is a remarkable print advertisement for Nescafe that lays emphasis on the human’s need of coffee as the first thing in the morning. The advertisement interestingly showing lines of the letter ‘Z’ which signifies the sound made when we sleep by inhaling and exhaling. In the last line ‘Z’ starts straightening to the letter ‘N’, eventually it will say ‘Nescafe’. The tagline that goes along is: Nothing wakes you up as Nescafe.
Posted by Rindert Dalstra on November 24, 2009 1 comment
In New York, Saatchi & Saatchi created for Folgers Coffee a one of its kind campaign that featured pictures of a cup of coffee that were placed on steaming manhole covers all over the city.
It gives you the illusion of a steaming cup of coffee. Unfortunately, the aroma wafting through steam holes comes from the sewer below.
The slogan that goes along with ad is: “Hey, City That Never Sleeps. Wake up. Folgers.”
Posted by Rindert Dalstra on November 13, 2009 No comments yet
Douwe Egberts is a Dutch corporation that processes and trades coffee, tea, and other groceries. It is most known for its coffee and together with go always go great advertisements. Duval Guillaume created an ambient called “ Let your spoon choose the topic of your conversation”. You Simply put a spoon in your cup and let faith decide for you. It is part of their campaign called: “a good conversation starts with Douwe Egberts”.
Posted by Rindert Dalstra on November 10, 2009 No comments yet
Advertising Agency McCann Erickson France and Robert Rodriguez have created a new commercial for Nestlé’s Nespresso featuring George Clooney and John Malkovich. Helen Lindes, Miss Spain 2000 stars as the shop-girl.
George Cloony has been working for the brand since 2006 year. At that time the first Nespresso What else? series was shot.
The plot of the new commercial is surprising. George, who has just bought a new Nespresso coffee-machine in the store and is killed by a falling piano on leaving the outlet. He goes to heaven and he make a nice deal with God (John Malkovich) if he wants to. If you go to the website www.nespresso-whatelse.com you are given three options on what you would do if you were George Clooney.
Chile
USA
Belgium
France
