Creative Criminals

Funny commercial for Costa, U.K.’s biggest coffeehouse chain and world’s second largest, behind Starbucks. Completely absurd, but a feel good commercial.
It’s hard to not sing along.

Ice break is a cold coffee sold in almost all of Australia, except in Western-Australia. One guy, Paul, was so pissed that he started a Facebook-page to get the coffee to Wetsern-Australia. Ice Break contacted Paul and told him that he got one Ice Break per like he got. Check out what happened when he reached 10.000 likes.

Now this is a wonderful commercial for Nescafé. A hypnotist performs his act in the middle of the street and changes all the by passers their day completely. The ad creates the atmosphere a good coffee can create as well.

Remember the Nespresso campaigns from 2009 and 2010 featuring George Clooney and John Malkovich? Recently a spoof has been made by Solidair Suisse, a non-profit organization helping out coffee farmers. Nespresso costs approximately €100 ($140) for 1 kilogram, not even 3% goes to the people who make it.
“Write George Clooney”

This is a mailing sent out by Kraft Foods to their internal and external stakeholders. The content of the calendar only becomes visible once you have spread the coffee powder on to the blank pages.

Located in the storefronts of two Starbucks, one in Vancouver and one in Toronto, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by Starbucks.

Starbucks’ new campaign is called Snowflakes, where New Yorkers are flying snowflake kites in the skies above New York City. The ad in its various forms shows people flying , several sipping on their Starbucks cheer. A typical, yet succesful feel-good campaign during Christmas.

Everybody knows the traditional cups from Starbucks, through the years they became an icon for the company. But the big problem with these cups is they are made out of paper, and using paper means chopping down trees. Now Starbucks wants to show they do care about the environment, so they are encouraging customers to move towards using reusable mugs (the so called tumblers). To raise awareness about their “Big Picture” project Starbucks invited thousands of people to exchange their cups for reusable tumblers. With the cardboard cups filled with coffee they created an enormous tree on March 17 and 18 in New York City. During this event, 5,000 individuals pledged to continue using tumblers.
Customers can visit the website to enjoy a behind-the-scenes video and learn more about actions they can take. You can sign a pledge for yourself if you want to.

This is a remarkable print advertisement for Nescafe that lays emphasis on the human’s need of coffee as the first thing in the morning. The advertisement interestingly showing lines of the letter ‘Z’ which signifies the sound made when we sleep by inhaling and exhaling. In the last line ‘Z’ starts straightening to the letter ‘N’, eventually it will say ‘Nescafe’. The tagline that goes along is: Nothing wakes you up as Nescafe.

In New York, Saatchi & Saatchi created for Folgers Coffee a one of its kind campaign that featured pictures of a cup of coffee that were placed on steaming manhole covers all over the city.

It gives you the illusion of a steaming cup of coffee. Unfortunately, the aroma wafting through steam holes comes from the sewer below.

The slogan that goes along with ad is: “Hey, City That Never Sleeps. Wake up. Folgers.”