Creative Criminals


Kleenex: Taking care

Posted by Bert Callens - Category: Ambient
  • Company: Kleenex
  • Agency: Smoyz
  • Country: Israel Israel

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Are you living in the Northern Hemisphere? Then chances are, you are fighting a cold and sniffle and sneeze your way towards 2012. Kleenex in Israel came to the rescue of 50 cold-stricken Facebook users and send them special care packages.


Ice Break: I ‘like’ Paul

Posted by Bert Callens - Category: Ambient, Online

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Ice break is a cold coffee sold in almost all of Australia, except in Western-Australia. One guy, Paul, was so pissed that he started a Facebook-page to get the coffee to Wetsern-Australia. Ice Break contacted Paul and told him that he got one Ice Break per like he got. Check out what happened when he reached 10.000 likes.


Heineken: Nobel Prize

Posted by Bert Callens - Category: TV & Cinema Film

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Here’s a funny video from Heineken. Olaf Elsonson, chairman of the Swedish Academy anounces that Heineken Vriesglas is nominated for the Physics Nobel Prize. With vriesglas Heineken refers to the special designed glass that keeps a beer cold.


McDonald’s: Ice Cold

Posted by Bert Callens - Category: Ambient, Outdoor

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McDonald’s and Cossetten, Vancouver have created a remarkable piece of artwork. They put 4,000 Canadian dollars in a seven-foot tall ice sculpture. The coins were shaped into McDonald’s famous Golden Arch and people were given the chance to get one of the dollars to buy a drink at the McDonald’s.