Now this is something awesome! A bottle of wine which is actually promoting a brand of beer. How is this even possible? A lot of men prefer to drink beer instead of wine, but drink wine to fit in. So Export Dry tried to save them from this. They titled a bottle of wine ‘You don’t have to do this’. On the back of the bottle they wrote this amazing copy, you definitely have to read it yourself. Click on the image below to enlarge and just enjoy this brilliant idea.
Multiple Sclerosis Waikato is organisation in New Zealand supporting those with MS and funding research into a cure. The organisation recently ran a print advertising campaign featuring “human jenga” bodies, a runner, officer worker and commuter, in which it is clear that any part of the body could be pulled out. Tagline that goes along is: “With MS you never know what will go next.”
During this years’ edition of Cannes Lions, one of the world’s most prestigious international annual advertising and communications awards, the organisation has launched a new category called Creative Effectiveness. This category honours creativity that has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
Only entries from last year could participate to this category. Complementing the existing categories judged at the festival – Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated – Creative Effectiveness entries rewarded for strategy (25%), idea (25%) and results (50%).
Walkers won the very first Grand Prix with their ‘Sandwich’ campaign. Click ‘Read More’ to see the other Lion-winners in this category!
Sandwich, Abbott Mead, Vickers BBDO, London United Kingdom
Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!
Check out who’s your doggelganger!
Print ads that consist of four full pages are not that common. But this one for Amnesty International is doing it in a great way. When you flip the second page you free the innocent and imprison the guilty. Not sure if everyone will get it at first sight because the freed innocent doesn’t look that free in the last image.
Rubbish is never going to disappear, but advertising agency Colenso BBDO found a way to make it beautiful. They turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside.
The “Beautify your City” campaign was created to make Auckland a more beautiful city. It prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors.