Creative Criminals

The department of Colgate Dental Floss took their slogan ‘How to find food that is hidden’ very literally. In this videoclip you can see how they made a sort of vintage commercial where a professional fisherman uses the dental floss as a line. And be sure he catches something with it!

Colgate Plax is a mouthwash and that explains why the woman in the following print advertisement is wearing her eye mask over her mouth.

A pretty weird commercial for toothpaste if you ask us. But it’s kinda funny and people will surely remember it’s uselessness.

To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.

This is a cool print campaign for Colgate dental Floss. You know the feeling when you think you have something between your teeth? Well this dental floss solves the problem: ‘So you can think of something else.’

Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Colgate is a toothpaste that is owned by a large american diversified multinational corporation.