Creative Criminals » Colgate http://creativecriminals.com Creative Criminals Fri, 30 Jul 2010 20:07:23 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Colgate: Don’t forget http://creativecriminals.com/ambient/colgate-don%e2%80%99t-forget/ http://creativecriminals.com/ambient/colgate-don%e2%80%99t-forget/#comments Sun, 08 Nov 2009 18:16:48 +0000 Rindert Dalstra http://creativecriminals.com/?p=5194 Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Colgate is a toothpaste that is owned by a large american diversified multinational corporation.





Company: Colgate
Agency: Young & Rubicam, Bangkok
Country: Thailand Thailand

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