Creative Criminals

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ESPN: G.I. Joe

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: ESPN
  • Agency: Creative Works
  • Country: USA USA

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Whoever saw a movie in the cinemas recently probably saw the new G.I. Joe trailer. ESPN’s John Kruk and Karl Ravech give GI JOE’s Snake Eyes the smack down in this spoof. 10,000 feet up in the sky.


Anti-Defamation League: Imagine

Posted by Sander Janssen - Category: TV & Cinema Film

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Imagine a world without hate, imagine in this world certain people didn’t die because of that hate. All of these imaginations are beautifully illustrated in this commercial.


Whiskas: Big cat little cat

Posted by Sander Janssen - Category: TV & Cinema Film

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Are you sick of the cute cat approach in every single catfood commercial as well? Then this commercial is definitely something for you. A whole new and very cool approach, beautifully filmed as well.


Dove: Women’s shampoo

Posted by Sander Janssen - Category: TV & Cinema Film

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Make sure you turn on the subtitles before you watch this ad, unless you speak Portuguese that is. And prepare yourself for an utterly absurd commercial. This guy washed his hair with women’s shampoo and the strangest thing happened.


Missing Children: The invisible flyer

Posted by Sander Janssen - Category: Ambient, Direct Marketing

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An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.


National Collegiate Athletic Association: support

Posted by Sander Janssen - Category: TV & Cinema Film

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Making an advert for an athletic association isn’t that easy. But with this commercial they’ve managed to do this in their very own way, with a lot of humor. Imagine an athletic association as a marching band, a spirit squad or a mascot, just know they’re always there for student athletes. Definitely check out the second commercial after the jump, both of them tie together perfectly.


Corona: Drink responsibly

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Corona
  • Agency: JWT
  • Country: Spain Spain

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It’s no surprise that blurry vision is a side effect of alcohol. By editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.


Melbourne Comedy Festival: You’re not funny

Posted by Sander Janssen - Category: TV & Cinema Film

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This woman went to the Melbourne International Comedy Festival, and it made her realize something. Her husband isn’t funny at all, even though he has been claiming this for years now. Well, maybe her husband isn’t that funny, but this commercial definitely is.