Creative Criminals

iStrategy

SL: Miniature canvas

Posted by Sander Janssen - Category: Direct Marketing

2 comments

SL is the public transport company of Stockholm; they are launching an access-card (the equivalent of the London Oyster card). But SL was still looking for a design for this card. With this campaign they are encouraging young designers to participate in the design-contest. Miniature canvasses (exactly the size of an access-card) were sent out to 100 design students, they got 183 submissions from design students! In total 8970 designs were submitted for this contest.
As requested: click here for the official website where you can vote on the designs.


Jeep: Puzzle

Posted by Rindert Dalstra - Category: Online

1 comment

Jeep Puzzle is a revolutionary online action that turns the microblogging platform Twitter into a real playground. The contest invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents a landscape, which only Jeep can access.
More than 371 Twitter profiles in order to include all the puzzles and their pieces. Ten main Twitter profiles each follow 36 profiles: waterfallpuzzle, beachpuzzle, desertpuzzle, mountainspuzzle, icebergpuzzle, forestpuzzle, snowpuzzle, volcanopuzzle, rockspuzzle and cavepuzzle.