Creative Criminals

Have you ever been in the situation where you needed a condom, but you couldn’t find it anywhere, and the other person is out of stock as well? Well now there’s a solution, called SOS Condoms. An app made by (who else) Durex.

CreativeCriminals.com presents you the selection of the 20 most memorable commercials from the Superbowl since the beginning (1967). This annual championship game of the NFL is not only a quality demonstration of American Football, but with 111 millions viewers in the US only, the Superbowl is one of the most important events for the American advertisers and agencies.



We selected not only the most funny, but also the most talked about commercials such as Apple with there famous ‘1984′-commercial, Pepsi with Cindy Crawford and the General Motors commercial called Suicide from 2007. Click ‘read more‘ to view the 19 other memorable commercials.


1984: Apple – Hammer (Chiat/Day)

If you grew up in the nineties as a kid, you will love this video. It is nostalgic and shows every trend you had as a kid back then. The commercial ends with “Your future was bright, you grew up. So did we”.

SEO Dudes is a small agency doing Search Engine Optimisation, the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. With they simple visual they get to show that every link that appears in Google, will be clicked once they worked on it.
Simply ingenious!

Beautiful cinema commercial shot in black and white, from Leica, a camera brand. The main character in the mini-documentary is the Leica itself, telling the story when it has been created, and taking the viewer through a few decades of history, passion and war.

Cool slow-motion commercial for the newest Mercurial shoes featuring Cristiano Ronaldo, the portugese superstar from Real Madrid. In the beginning you see all kind of people getting blown away until the camera catches up to Cristiano Ronaldo, and the whole thing reaches ‘normal’ pace again as the Portuguese captain rips through the defence to slam the ball home off the laces..

Mercedes-Benz launched the new Atros in 201.. and decided to give it a boost. They were focussing on existing truck drivers and found a great way to reach them. Because what can only truck drivers see? Right, the top of a car. So Mercedes and their agency created cool stickers and put them on several cars that were driving around in the streets..

STM (Société de transport de Montréal) is a public transport company in Montreal, which took all kind of old urban material, such as traffic signs, old benches, … and transformed all of these into furniture. This furniture was then put in a parc where people could relax..

Cool campaign by Pixar for its upcoming film Monsters University. The video is a spoof on those cheesy college-recruitment ads that air during all sport events. They even built a website, which is quite impressive as well! From programs to admission fee, it’s like a real University.
Brilliant!

Jeep means Off Road, and Off Road means dirty cars. And in Mexico City, a place with 3.5 million vehicles, there’re many with “The Jeep Spirit”, but they don’t know it yet.
So why not leaving them a message?