Creative Criminals

To promote the fact that McDonald’s is open all night this unique billboard was created. During the day it’s just a blank, but during the night the letters reflext in your car headlights. Very subtle and very innovative.

Worldwide support for the flood victims in Pakistan is starting slow. It’s one of the biggest disasters ever happened so there is a lot of money needed. With this print campaign the Canadian Red Cross is convincing people to donate for this cause. The copy says: “Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”